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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-fundamentals-u/
课程评论：没有评论
课程名称：2025年数字营销基础入门 课程概述： 本课程旨在帮助学员掌握数字营销的基本知识与技能，以利用数字化力量推动销售和提升客户满意度。学员将学习如何利用数字平台、工具和技术来生成潜在客户并实现客户价值。随着对具备合适技能的数字营销人才的需求激增，成为一名全面的数字营销专家显得尤为重要。数字营销专家的主要目标是提高品牌知名度、推广产品、增加网站流量、获取新客户、激发潜在客户的产品兴趣，以及在不同受众中提升产品的可见性。 课程将介绍数字营销的基础知识，并为学员提供搜索引擎优化、社交媒体营销、电子邮件营销和内置营销的基本理解。 学习内容： - 理解数字营销的整体格局 - 学习网站营销的工具和技术 - 制定社交媒体营销计划，并能够有效使用其要素 - 使用各种社交平台实施社交媒体线索生成计划 - 学习客户获取的增长技术 主要技能： - 搜索引擎优化（SEO） - 内置营销 - 社交媒体营销 - 分析技能 适合人群： 本课程适合任何希望了解数字营销的人士，包括产品经理、营销专业人士、销售人员和企业家等。 课程大纲： 第1章：课程介绍 第2章：数字营销导论 第3章：搜索引擎优化 第4章：社交媒体营销 第5章：电子邮件营销 第6章：内置营销 第7章：按点击付费广告（PPC） 第8章：分析 第9章：案例研究 - B2B与B2C 此课程是数字营销认证培训的绝佳机会，帮助学员提升在数字营销领域的竞争力。
TAP INTO THE POWER OF DIGITAL TO DRIVE SALES AND ATTAIN CUSTOMER DELIGHTMarshall digital platforms, tools and technologies to generate leads and deliver on customer valueDigital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers with the right skills. A digital marketing specialist is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing specialist are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.This course introduces to the basics of Digital Marketing and will provide a basic understanding of Search Engine Optimization, Social Media Marketing, Email Marketing and Inbound Marketing. What will you Learn?Understand the landscape of Digital MarketingLearn the tools and techniques of Website MarketingDevelop a Social Media Marketing Plan and be able to use its elementsImplement a Social Media Lead Generation Plan using various social platformsLearn Growth techniques for customer acquisitionTop skills you will learnSEO, Inbound Marketing, Social Media Marketing, AnalyticsIdeal ForAnyone who is looking to get an understanding of digital marketing should take this digital marketing course. Any of these roles can benefit from this Digital Marketing certification training:Product Managers, Marketing Professionals, Sales Professionals, EntrepreneursCourse CurriculumChapter 1: Introduction to the courseChapter 2: Introduction to Digital MarketingChapter 3: Search Engine OptimizationChapter 4: Social Media MarketingChapter 5: Email MarketingChapter 6: Inbound MarketingChapter 7: PPC AdvertisingChapter 8: AnalyticsChapter 9: Case Study - B2B and B2C
