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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-foundation-course-2024/
课程评论：没有评论
课程名称：数字营销基础课程2024 概述：踏上成为数字营销专家的旅程，通过我们的全面课程。课程涵盖线下和线上营销的基本要素，介绍数字营销的核心方面，包括有机营销、无机营销和品牌营销媒介。 课程内容：本课程融合了线下和线上策略，涵盖了营销的基本要素。重点介绍数字营销的关键媒介：有机媒介、无机媒介和品牌媒介。 关键领域： - SEO（搜索引擎优化） - SMO（社交媒体优化） - SEM（搜索引擎营销） - 电子邮件营销 - 移动营销 营销目标： - 通过提供优质价值来吸引新客户。 - 通过满足顾客需求来保留和发展现有客户。 数字营销：主要专注于通过在线平台销售商品和服务。 历史背景：营销这个重要术语由菲利普·科特勒于1967年确立。 课程目标： - 以盈利方式提供客户满意度。 - 有效的营销源于细致的规划和执行。 - 营销的主要目标是通过提供优质价值来吸引新客户，并通过客户满意度来保留和扩展现有客户基础。 现在开始，转变为数字营销专业人士！
Embark on your journey to become a digital marketing expert with our comprehensive course. Covering both offline and online marketing essentials, this program introduces the core aspects of digital marketing, including organic, inorganic, and brand mediums.Course Content:Covers marketing essentials, blending offline and online strategies.Introduces digital marketing key mediums: organic, inorganic, and brand mediums.Key Areas:SEO (Search Engine Optimization)SMO (Social Media Optimization)SEM (Search Engine Marketing)Email MarketingMobile MarketingMarketing Goals:Attract new customers by providing superior value.Retain and grow existing customers through satisfaction.Digital Marketing:Focuses on selling goods and services via online platforms.Historical Context:Marketing established as a significant term by Philip Kotler in 1967.Objectives:Deliver customer satisfaction profitably.Effective marketing stems from meticulous planning and execution.Marketing aims to deliver customer satisfaction profitably. Effective marketing stems from meticulous planning and execution. Philip Kotler, a distinguished professor, established marketing as a crucial industry term in 1967.The primary objectives of marketing are to attract new customers by providing superior value and to retain and expand existing customer bases through satisfaction. Digital marketing, in particular, focuses on promoting goods and services via online platforms. Start now and transform into a digital marketing pro.
