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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-for-real-estate-agents-google-ppc-ads/
课程评论：没有评论
课程名称：数字营销3.0：谷歌PPC广告（专注于房地产） 课程概述：本课程旨在帮助房地产代理人或物业营销/销售人员利用谷歌营销（广告/按点击付费）增加佣金收入，并了解当前数字营销的主要趋势。在“数字营销3.0”课程中，您将学习如何制作吸引潜在买家的精准谷歌PPC广告，以促使他们提交联系方式。您将了解优质广告与普通广告的区别，以及如何管理、测量和优化预算，以避免超支并将预算提升到更高的水平。 课程内容涵盖了从基础的广告账户和广告活动设置，到如何吸引目标受众采取行动并填写潜在客户信息的高级技巧。您将了解如何访问这些信息并与潜在客户进行联系，从而实现成交。此外，课程还将介绍在房地产营销中使用的具体关键词和广告组，应在广告中传达的内容及其表达方式，分析消费者心理，确保效果显著。通过本课程，您将能够在PPC营销上超越竞争对手和同事。课程于2022年8月更新，包含谷歌广告的最新变更。 快来报名，迈向成功的第一步！授课讲师：Jochen Siepmann（在线代理人）
How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of Google Marketing (Advertising / Pay Per Click) In Order To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What 'Digital Marketing 3.0' Is All About. In this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don't overspend and scale it up to greater heights. Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them.Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work. In short, be better at PPC Marketing than your competitors and colleagues. Excited? Then sign up now and get going right now. Updated in Aug 2022 with the latest changes in Google Adwords.To Your Success!Jochen Siepmann (The Online Agent)
