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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-for-events/
课程评论：没有评论
课程名称：数字营销与活动 课程概述：本课程旨在帮助您吸引更多的参与者、增加门票销售并建立忠实的粉丝群体。通过本课程，您将学习如何在当前的数字环境中成功推广活动，打破噪音，将您的活动展示给目标受众，利用多种营销渠道。课程内容适用于各种规模的活动，从100人容纳的小型讲座到2000人参加的会议，甚至是15000人参与的音乐节。您将能够创建成本效益高的营销活动，利用竞争对手未使用的营销渠道，学习如何为您的活动创建网站，并通过电子邮件和Messenger营销建立数据库。同时，您将能够识别最适合您活动的票务平台，并进行小调整以显著提高门票销售。此外，您将学习如何在多个社交媒体平台上投放广告。课程结束时，您将掌握多种营销工具，找到新客户并将他们转化为您活动品牌的忠实大使。 课程内容包括： - 活动策划：如何为您的活动制定简单的计划 - 活动营销：如何通过Facebook、Instagram、Snapchat、Twitter、Google和YouTube等平台进行营销，并掌握在LinkedIn和Pinterest等其他社交媒体上投放广告的技巧 - 票务平台：如何选择合适的票务平台，如何为您的活动吸引免费流量，如何招募大使和代表为您售票，如何追踪不同来源的购买情况 - 注册阶段：如何成功进行活动注册，以最大化启动时的门票销售 - 如何在活动期间和后期最大化您的传播范围 适合对象： - 想要最大化门票销售的活动组织者 - 寻求实践流程的学生，远离理论学习 - 希望将活动营销纳入技能集的数字营销经理 适用活动类型： - 音乐活动 - 节庆 - 娱乐活动 - 喜剧活动 - 会议 - 教育讲座 - 体育活动 - 慈善活动 - 筹款活动 - 休闲会议 - 食品与饮料活动 讲师背景：讲师在活动营销领域有超过五年的经验，早在大学期间就开始创建活动品牌，并将其发展为英国的全国巡演活动。讲师是伦敦最大电子音乐活动推广公司的数字营销经理，负责每年超过60个数字活动宣传项目，参与人数从300到25000不等。讲师透过最新技术实现售罄活动，并建立忠实的粉丝基础，使他们不断回归。 退款保证：本课程提供Udemy支持的30天退款保证。这不仅仅是一个保证，讲师承诺将竭尽所能帮助您成功并理解课程中教授的方法。
Attract more attendees, generate more ticket sales and establish a loyal fanbase - all with this digital marketing for events course.This is a complete course on how to marketing your event successfully in the current digital environment. Cut through the noise and get your event infront of the right audience across multiple marketing channels. The methods outlined in this course are applicable to any size of event, whether it's a 100 capacity educational talk, a 2,000 capacity conference or a 15,000 capacity music festival. You will be able to create cost effective campaigns, using marketing channels your competitors won't be using. You will learn how to create a website for your event, build a database with email and Messenger marketing. You will be able to identify the perfect ticket platform for your event and make little tweaks that can have a significant effect on your ticket sales. You will learn how to run advertisements across multiple social media platforms By the end of the course you will know how to use a multitude of marketing tools to find new customers and turn them into loyal ambassadors for your event brand. WHAT IS COVERED IN THIS COURSEEvent planning - how to create a simple plan for you eventEvent marketing - how to market your event across Facebook, Instagram, Snapchat, Twitter, Google & YouTube and giving you the skills to run advertisements on other social media platforms such as LinkedIn and Pintrest. Ticket platforms - how to choose the right ticket platform or combination of platforms, how to get free traffic for your event, how to recruit ambassadors and reps to sell tickets for you, how to track purchases from different sourcesRegistration phase - how to run a successful sign up for your event to maximise ticket sales upon launch How to maximise your reach during and post eventWHO IS THIS COURSE FOREvent organisers who want to maximise their ticket salesStudents who are looking for a real world process on how to marketing events away from theory based learning Digital Marketing Managers looking to add event marketing to their skillset WHAT KIND OF EVENTS CAN THIS BE APPLIED TOMusic events FestivalsEntertainment events Comedy eventsConferencesEducational talksSporting events Charity eventsFundraisers Hobby meetings Food & Drink events INSTRUCTOR BACKGROUNDI've been marketing events for over 5 year, starting while at University by creating an event brand that has since turned into a national touring event in the UK. I hold the position of Digital Marketing Manager for London's biggest electronic music event promoters and am responsible for over 60 digital event campaigns each year, ranging from 300 - 25,000 capcity. I pride myself on using the latest technologies to achieve sell out events, all while building loyal fanbases that keep on coming back for more. MONEY BACK GUARANTEE The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's a promise from myself that I will go out of my way to help you succeed and understand the methods taught in this course.
