|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-digital-advertising-fundamentals/
课程评论：没有评论
课程名称：数字营销：数字广告基础 课程概述：本课程为数字广告的入门课程，主要内容涉及数字广告的核心概念、目标、分析和优化。该课程并不提供关于如何在特定平台（如Google Ads、Facebook Ads、Instagram Ads等）上创建广告活动的实践指南。如果您希望了解数字营销及在线广告的运作，但不知从何开始，那么“数字营销：数字广告基础”课程将为您提供必要的知识基础，帮助您在数字广告领域起步。课程涵盖了创建在线广告活动的不同阶段，从规划到优化和结果分析。 课程章节： 1. 引言与市场概述 2. 目标与关键绩效指标（KPIs） 3. 客户旅程 4. 广告格式 5. 广告类型 6. 广告技术栈管理 7. 活动设置 8. 运行活动 9. 结果分析 10. 活动优化 11. 最终思考 即使您从未接触过数字营销或数字广告，也能顺利完成本课程，为未来学习特定平台（如Google Ads、Facebook Ads、LinkedIn Ads、Instagram Ads）做好准备。让我们开始吧，期待在课程中与您相见！—— 罗杰·派克
Warning: This is an introductory course about Digital Advertising. This is not a practical course with a step by step guide on creating campaigns on specific platforms such as Google Ads, Facebook Ads, Instagram Ads, etc. This is a course on the main concepts, objectives, analysis and optimization of Digital Advertising campaigns.Would you like to learn Digital Marketing and how online ads work but don't know here to start? The "Digital Marketing: Digital Advertising Fundamentals" course offers you an introduction on the main Digital Advertising concepts. This course gives you the necessary basis to start your path on Digital Advertising and shows you different stages of creating an online advertising campaign, from planning to optimization and results analysis.Course Sections:Introduction and Market OverviewObjectives and KPIsCustomer JourneyAd FormatsAd TypesAdTech Stack ManagementCampaign SetupRunning CampaignsResults AnalysisCampaign OptimizationFinal ThoughtsEven if you have never worked with Digital Marketing or Digital Advertising you will be able to follow this course and to get ready to learn about specific platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads in the future.Let's get started and see you in the course!Roger Pike
