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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-crash-course-for-non-techie-entrepreneurs/
课程评论:没有评论
课程名称:非技术创业者的数字技能 课程概述:数字营销是通过电子设备或互联网进行的营销方式。如今,成千上万的企业参与数字营销,因为他们发现这种方式比传统渠道更容易且更具成本效益。传统上,企业通过电视、广播、杂志、活动、传单和直邮等渠道接触目标受众。然而,随着人们在线活动时间的增加,企业正在寻求通过数字渠道接触潜在买家。因此,了解如何在数字世界中定位您的目标受众至关重要。 本课程将帮助您掌握数字营销的8个组成部分和5个支柱,建立您高转化率的在线存在。通过全面了解数字营销生态系统,您将能够将线下业务转移至线上,或创造另一个收入来源。 学习数字世界的语言将为您带来以下好处: - 提高客户忠诚度,通过频繁沟通建立关系。 - 精确找到并定位正确的受众,确保内容得到有效传播。 - 在每个购买阶段与客户保持互动。 - 优化并获得更好的转化率。 - 准确衡量所有结果,提升决策能力。 - 增强品牌信誉。 - 生成稳定的潜在客户管道。 现在是数字化和成长的时刻!不断发展,持续进步!
Digital marketing refers to marketing through an electronic device or the internet. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier and more cost-effective to find and reach a large number of people who need their products/servicesTraditionally, businesses reached their target audience using channels like television, radio, magazines, events, flyers and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. You need to be where your target audience are, right?So get Handle on the 8 Pieces of the Digital Puzzle and 5 Pillars of Digital Marketing to Build Your High Converting Online Presence NOW.Get an end-to-end perspective of the digital marketing ecosystemThis will empower you to take your offline business online or create another revenue-generating vertical using the strategies shared in the courseOnce you Learn the Language of the Digital World, it will benefit you as follows· Increase Customer Loyalty with Frequent Communications· Find & Target the Right Audience with Your Content· Engage the Customer at Every Buying Stage.· Optimize and Obtain Better Conversion Rates· Accurately Measure All Results.· Gain Brand Credibility.· Generate a Consistent Lead Pipeline.Time to Go Digital & Grow Digital!Keep Growing, Keep Evolving!