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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-course-the-complete-package-for-marketers/
课程评论：没有评论
课程名称：高级数字营销课程 - 从基础到高级 课程概述： 数字营销是指任何利用电子设备的营销活动，营销专业人士可以通过这些活动传递宣传信息，并衡量其在客户旅程中的影响。在实际应用中，数字营销通常涉及那些出现在计算机、手机、平板电脑或其他设备上的营销活动。它的形式多种多样，包括在线视频、展示广告、搜索引擎营销、付费社交广告和社交媒体帖子。数字营销常常与“传统营销”进行比较，如杂志广告、广告牌和直邮，而电视通常也归类为传统营销的一部分。 为什么选择数字营销？ 数字营销能帮助你接触到比传统方法更广泛的受众，能够更有效地针对可能购买你产品或服务的潜在客户。此外，数字广告通常比传统广告更具成本效益，并且允许你每天衡量成功并根据需要进行调整。 数字营销的好处： - 成本效益高 - 可衡量性强 - 能够针对理想客户 - 可以在购买旅程的早期接触客户 - 可进行实时调整 - 提升转化率 数字营销的类型： - 搜索引擎优化 (SEO) - 内容营销 - 社交媒体营销 - 按点击付费广告 (PPC) - 联盟营销 - 原生广告 - 营销自动化 - 电子邮件营销 - 在线公关 - 内部营销 - 赞助内容 - 搜索引擎营销 (SEM) - 即时消息营销 - 市场研究 - 网站建设 - 谷歌分析 - ChatGPT - 品牌塑造 - 销售心理学 - 文案写作 - 谷歌广告 - YouTube 广告 - Facebook 广告 - Facebook 营销 - Instagram 营销 - YouTube 营销 - LinkedIn 营销 - Quora 营销 - Twitter 营销 - 移动营销 这一课程旨在帮助学员从基础知识入手，逐步掌握高级数字营销技巧，提升其在数字营销领域的专业能力。
What is Digital Marketing?Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to "traditional marketing" such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.Why Digital Marketing?Digital marketing helps you reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product or service. Additionally, it's often more cost-effective than traditional advertising and enables you to measure success on a daily basis and pivot as you see fit.Benefits of Digital MarketingDigital marketing is cost-effective.Digital marketing is measurable.Digital marketing allows you to target ideal customers.Digital marketing allows you to reach people at the start of the buying journey.Digital marketing enables you to make changes as you go.Digital marketing improves your conversion rate. Types of Digital MarketingSearch Engine Optimization (SEO)Content MarketingSocial Media MarketingPay Per Click (PPC)Affiliate MarketingNative AdvertisingMarketing AutomationEmail MarketingOnline PRInbound MarketingSponsored ContentSearch Engine Marketing (SEM)Instant Messaging MarketingMarket ResearchWebsite BuildingGoogle AnalyticsChatGPTBrandingSales PsychologyCopywritingGoogle AdsYouTube AdsFacebook AdsFacebook MarketingInstagram MarketingYouTube MarketingLinkedIn MarketingQuora MarketingTwitter MarketingMobile Marketing
