|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-bootcamp-course/
课程评论：没有评论
课程名称：完整数字营销培训营 课程概述：在美国，熟练的数字营销经理的平均起始工资可以轻松超过100,000美元每年，而现在正是成为数字营销人员的最佳时机！我的名字是Seijin，这门课程为希望启动自己数字营销活动的学生而设计。无论你是经营自己的企业，还是想开始数字营销的职业生涯，这门课程都会提供你所需的所有数字营销基础知识。 通过这门课程，你不仅将获得市场营销的理论基础，还会学习到可以立即应用的实用技能。你将了解数字营销策略的关键概念、新用户获取、客户留存和分析，并获得逐步设置自己的Facebook、Google Adwords、YouTube等平台营销活动的指导。 这门课程为希望全面了解数字世界营销的任何人准备。通过学习，你将熟悉关键概念，并能够实际操作，逐步开展影响深远的数字营销活动。课程设计包含多个部分，便于你轻松有效地掌握数字营销的核心组成部分。我们将从制定具体策略开始，逐步带你了解从零开始设置数字营销活动的整个过程。 在发展整体策略后，我们将深入探讨新用户获取部分。在这一部分，你将学习如何在Facebook、Instagram、Adwords和YouTube等付费渠道上投放各种类型的广告，也会了解到如何在自己不付费的渠道（如Facebook页面和Instagram）上运用内容营销。此外，我们还将探讨搜索引擎优化等有机策略。 理解如何吸引新用户后，我们将学习如何更有效地保留这些用户。在这一部分，我会帮助你建立有效的留存策略，并使用Mailchimp和Facebook实际运行电子邮件和重定向广告活动。 接下来的部分，你将学习如何利用分析工具优化Across所有数字营销渠道的活动。我会帮助你理解需要密切跟踪的一些关键指标，以及你可以用于日常分析的工具。在接近课程结束时，我将根据你的不同需求提供一些后续建议。我相信这将帮助你将这门课程作为实现学习目标的有意义的垫脚石，无论是寻求新工作、经营公司还是职业进阶。
The average starting salary for skilled digital marketing managers in the United States can easily go beyond $100,000 per year, and there's never been a better time to be a digital marketer! My name is Seijin, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, YouTube, and other channels. I look forward to seeing you in the course! This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. I will help you gain not only theoretical foundations of marketing, but also practical skills you can use right away. As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step. This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you'll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube. You'll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We'll also look at different organic tactics like Search Engine Optimization. Once we understand how we get new users to your business, we'll learn about how we can retain those users more effectively. In this section, I will help you set up impactful retention strategy and actually run email and retargeting campaigns using Mailchimp and Facebook. In the following section, you'll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieve your learning goal - whether it be getting a new job, running your company, or advancing your career.
