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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-b2b-lead-generation/
课程评论:没有评论
课程名称:初学者的潜在客户生成与LinkedIn销售(B2B重点) 课程概述:本课程旨在帮助初学者掌握完整的B2B潜在客户生成过程,重点关注LinkedIn外展、冷邮件营销和现代数字销售策略。无论您是学生、自由职业者、求职者或是有志于数字营销的职业人士,此课程均提供了必备工具和逐步方法,使您在B2B营销、销售或业务发展中获得成功。 课程内容从潜在客户生成基础开始,教您如何识别目标受众、研究高转化率关键词、找到合格域名以及在各行业中寻找决策者。接下来,您将探索利用LinkedIn及AI驱动工具构建潜在客户名单的实用技巧,甚至未有邮件外展经验也可以使用此方法。 课程进一步深入讲解如何撰写有效的冷邮件、个性化信息,以及设计与B2B营销漏斗8个阶段一致的活动。您还将学习如何提高电邮送达率、避免垃圾邮件过滤器,并通过关键绩效指标(如打开率、点击率和转化率)来评估活动成功。 课程结束时,您将全面了解如何生成潜在客户、进行有针对性的外展活动,并利用实际的AI工具和策略发展销售渠道。无需先前经验,您可以按自己的节奏学习,为数字营销、在线销售和B2B外展的职业生涯做好准备。
Master the complete B2B lead generation process with this beginner-friendly course focused on LinkedIn outreach, cold email marketing, and modern digital sales strategies. Whether you're a student, freelancer, job seeker, or aspiring digital marketer, this course gives you the essential tools and step-by-step methods to thrive in B2B marketing, sales, or business development.Start with the basics of lead generation - learn how to identify your target audience, research high-converting keywords, find qualified domains, and locate decision-makers across industries. You'll then explore practical techniques for building prospect lists using platforms like LinkedIn and AI-powered tools that automate email discovery and lead data - even if you've never done email outreach before.The course then takes you deeper into crafting effective cold emails, writing personalized messages, and designing campaigns aligned with the 8 stages of the B2B marketing funnel. You'll also discover how to improve email deliverability, avoid spam filters, and measure campaign success through key performance metrics like open rates, click-through rates, and conversions.By the end of the course, you'll have a complete understanding of how to generate leads, run targeted outreach campaigns, and grow a sales pipeline using real-world AI tools and strategies. No prior experience needed. Learn at your own pace and get job-ready for the world of digital marketing, online sales, and B2B outreach.