|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-b2b/
课程评论：没有评论
课程名称：B2B数字营销：德克的终极数字营销 概述： 本课程专为B2B数字营销领域的学习者设计，教授如何通过数字营销和现代社交媒体营销快速且成本效益高地获取商业客户。课程由曾任谷歌加速器初创公司的营销副总裁的讲师主讲，他拥有在大学教授数字营销的经验，并曾担任索尼PlayStation的全球营销经理、系列A初创公司的营销副总裁，以及硅谷一系列D轮初创公司的产品营销经理。讲师拥有北美顶尖营销学校凯洛格商学院的MBA学位，专注于数字营销和B2B营销。 这门课程的主要益处在于学习如何以低成本获取客户，同时在教授的过程中，你还将深入了解B2B数字营销策略及高层次的长期规划与数字品牌建设。 课程重点包括： - 在LinkedIn、Facebook、YouTube、Google、TikTok、Snapchat、Quora、Reddit、Spotify、Twitter及亚马逊等平台的广告投放 - 各种外部及内部渠道的需求生成与潜在客户生成规划 - 基础及高级LinkedIn数字营销实战案例 - 冷邮件数字营销及手动和自动化营销活动的执行 - B2B文案写作，运用SPF框架和市场心理学基础 - 基于账号的数字营销(ABM)的执行细节 - B2B转化率优化(CRO) - 使用真实案例和案例研究进行B2B数字营销内容创作 这门课程适合任何从事B2B数字营销的人员，包括自由职业者、代理商、文案撰写人、企业家以及各类公司的营销经理和高管。欢迎提问您最棘手的B2B数字营销问题！ 通过学习这门课程，您将无需支付高额咨询费，便能向一位战略家和战术专家学习，是Udemy上最好的数字营销课程之一。课程内容涵盖LinkedIn、Facebook、新的Snapchat、Reddit、Spotify、Quora广告，邮箱数字营销，YouTube和Google的数字营销，数字营销文案写作，Twitter的数字营销，社交媒体营销，及数字营销代理机构的成长等主题。
ATTENTION B2B DIGITAL MARKETING COURSE UDEMY STUDENTS: Learn the strategies and nitty-gritty tactical details of acquiring business customers cheaply and quickly through digital marketing and modern social media marketing. Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course. Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing. This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I've worked with countless early, mid-stage, and large companies with their digital B2B digital marketing. The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you're also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building. If you feel anything is missing, write me!Key Udemy digital marketing course 2023 topics:Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & moreDemand generation & lead generation planning across various outbound and inbound channelsBasic and advanced LinkedIn digital marketing with real examples of campaigns I ran (as well as other social media marketing channels including Facebook digital marketing and Twitter)Cold email digital marketing and execution with real examples of manual and digital marketing automated campaignsB2B copywriting using my SPF framework and marketing psychology fundamentalsAccount based digital marketing (ABM) with execution detailsB2B conversion rate optimization (CRO)B2B digital marketing content creation using real examples and case studiesThis course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small. Let's get started!P.S., You're welcome to ask me your toughest B2B digital marketing questions! I like a good challenge.Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses. - LinkedIn Digital Marketing- Facebook Digital Marketing- New! Snapchat advertising- New! Reddit advertising- New! Spotify advertising- New! Quora advertising- Email Digital Marketing- YouTube Digital Marketing- Google Digital Marketing- Digital Marketing Copywriting- Twitter Digital Marketing- Social Media Marketing- How to Grow Your Digital Marketing Agency- Digital Marketing Course for Lead Generation- Digital Marketing Course Udemy- TikTok Marketing - Account Based Marketing (ABM)- Advanced B2B Targeting Methods - Advanced B2B Marketing Plans"One of the best Udemy digital marketing courses!"
