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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-and-seo-training/
课程评论：没有评论
课程名称：数字营销与搜索引擎优化（从初学者到大师） 课程概述： 欢迎参加Uplatz的《数字营销与搜索引擎优化（从初学者到大师）》课程。数字营销是利用技术在网上进行品牌广告、网络传播或品牌定位的过程，涵盖产品与服务的营销，主要包括网站、社交媒体和搜索引擎优化等活动。数字营销正在改变未来许多年的市场营销方式，成功者需具备对消费者的了解，以及对数字营销和分析的掌握。希望成为市场营销者的人需要理解数字消费者及其在数字环境下的互动方式，掌握数字营销工具的实用方法，以及最新的策略框架，以规划、实施和评估数字营销活动。 简单来说，数字营销是通过互联网连接设备进行的营销。电子邮件营销、内容营销、社交媒体营销等多种数字营销元素对于当今的企业家至关重要。数字营销人员专注于研究人们在线交流的方式，创造可供在线消费的内容，并精通数字媒介。随着你逐渐适应数字营销，读者、观众和销售量很可能会增长。 SEO（搜索引擎优化）是指提高网站质量和数量的过程，以提升网站在Google和Bing等搜索引擎上的排名。本课程将全面介绍数字营销，并强调理论与实践的结合，涵盖在线广告、社交媒体、内容营销、分析、消费者心理以及数字广告等方面，旨在为对营销、媒体、管理和社会科学感兴趣的学生和从事公共、私人及志愿部门营销的专业人士提供专业知识和职业发展机会。 通过课程，你将建立数字营销策略、动态及平台的理解，并将所学知识和技能应用于实际场景。同时，你将学习如何在Google、Bing、Facebook、LinkedIn和Twitter上开展付费媒体广告宣传，包括社交媒体营销、视频广告、内容营销和博客等主题。此外，你将学会如何进行网页的竞争分析，建立与客户的良好关系，创建影响者合作关系，分析内容分享数据并撰写最终报告，提出SEO建议。 课程的实践部分将教你如何提高网站流量和转化率。学习SEO技能的主要目标包括：改善网站优化策略、增强关键词研究能力、进行竞争对手关键词分析、建立SEO度量框架、提升着陆页优化及发展外部SEO策略。 课程大纲包括： - 数字营销概述 - 数字营销范围及术语 - Google更新及其重要性 - 社交媒体营销简介 - 网站建设及结构 - SEO及其必要性 - 页面SEO及分析工具 - Google Ads及其他平台广告 - 内容营销及视频推广 - 电子邮件营销及渠道优化 - 数据分析与报告 本课程为希望在数字营销领域发展的学员提供了全面的学习路径，无论你是初学者还是已经有一定经验的从业者，都能从中获益良多。
A warm welcome to the Digital Marketing & SEO (beginner to guru) course by Uplatz.Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today's entrepreneurs.Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page's ranking on search engines such as Google and Bing.This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:Improve your website optimization strategyEnhance your SEO keyword researchConduct a competitor keyword analysisBuild a SEO measurement frameworkImprove your landing page optimizationDevelop your off page SEO tacticsDigital Marketing & SEO (beginner to guru) - Course CurriculumWhat is Digital MarketingDigital Marketing ScopeDigital Marketing TerminologyWhat is Google UpdateList of key Google UpdatesSocial Media Marketing introduction Various types of websitesWhat to see in a websiteBasic webpage designingCreation of a websiteWebsite core structureWhat is SEO (Search Engine Optimization) Why businesses need SEOComponents of SEOOn-page SEOOn-page on-site SEO factorsGoogle Search ConsoleYahoo & Bing Webmaster toolsTitle tags, Meta tags, Header tags optimizationBlog setup for Blogger and WordPressBlogger-postingOff-page-SEOWordPress website creationGoogle Analytics introductionGoogle Analytics Goal reportGoogle Tag Manager and eCommerceGoogle-analytics-Vs-GA4htaccess FileSEO Tools introductionKeywords ResearchOff-page optimization introductionArticle Guest PostsOff-page ActivitiesTechnical-SEOLocal Business Listing introductionGoogle and Bing local listingSEO reportingClient emailsGoogle Ads - introduction, search ads, display ads, shopping adsYouTube ads, app promotion, smart campaigns, tips & tricksYahoo AdsSocial Media MarketingFacebook - introduction, groups, company page, widget, Facebook ads and paid campaignsLinkedIn - introduction, account creation, company page creationTwitter marketingWhy Content MarketingQuoraMediumEzineArticlewikiHow and other platformsVideo promotionCanvaEmail MarketingMail250 GuideMailchimp account & complete guideZoho campaignsSendinblue intro and guideInbound MarketingHubspot Form - Email, Chat, chat installationFacebook MarketplaceYouTube optimization - channel & videos optimizationFigma collaborative design tool guideAds Writing, WordStream, CopywritingNative Ads with TaboolaProduct Management
