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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-and-advertising/
课程评论：没有评论
课程名称：学习数字营销（12门课程合为1门） 课程概述： 如果你曾想学习数字营销，却不知道从何入手，或担心时间不足、能力不足，那么这个课程就是为你量身定制的。该课程易于理解，你可以立即应用所学技巧，并取得良好效果。课程将100小时的内容精简为高效的学习体验，保留了所有重要知识，剔除了理论性概念和不必要的内容，以确保你能最大限度地提升数字营销效果。 该课程分为12个章节，包括： 1) 数字分析 2) 客户关系管理 3) 邮件营销 4) 数字营销自动化 5) SEO - 搜索引擎优化 6) 搜索引擎广告 7) 内容营销 8) 社交媒体营销 9) 社交媒体广告 10) 展示广告 11) 视频营销与广告 12) 移动营销与推广 每个章节都包含简短的介绍，接下来便是实战环节。我的目标是为你提供可以立即用于业务改进的洞见。你将学习市场专业人士使用的数字营销工具，这些工具将帮助你节省时间并产生出色的结果，如更多的收入或降低成本。你将了解战略和实施过程。 实际使用的数字工具包括：Google Analytics、Google Ads、Hubspot、Hotjar、Leadfeeder、Boardreader、Google Alerts、WordPress、Google Trends、Mailchimp、Yoast SEO、Google Search Console、Ahrefs、LSI Graph、Microsoft Ads、Headline Analyzer、Copify、Canva、Facebook、Facebook & Instagram Ads、LinkedIn、LinkedIn Ads、Twitter、Twitter Ads、YouTube Manager等。 为什么要参加这个课程？ - 这是你尽快开始使用数字营销的最佳途径。 - 学习数字营销是必须的，你无法避免；否则未来你的业务将面临关闭风险。 - 数字营销相较于传统营销性价比更高，可为你带来大量收益。 - 课程将展示最大化投资回报的免费和付费方式。 - 数字营销帮助你在经济和社会困境中生存，你可以在家中继续工作和发展业务。 - 数字营销适用于绝大多数企业，课程将展示来自不同行业的案例，让你对应用场景有全面认识。 - 数字营销帮助你理解什么有效、什么无效，所有数据都是可追踪的，你可以基于数据做出决策。 - 学会数据分析和优化努力，以每天提升你的数字营销效果。 - 数字营销使你成为更好的经理，帮助你获得晋升和加薪，甚至可以开设自己的数字营销公司。 - 课程将为你提供数字时代成功所需的一切，让你轻松掌握。 - 还可以了解竞争对手的成功策略并进行借鉴。 - 数字营销让你能通过多个渠道与目标群体沟通，使你懂得如何创建有吸引力的内容并有效传播。 不要错过这个机会，掌握数字营销，改变你的生活。立即报名参加这个课程。
If you ever wanted to learn digital marketing, but didn't know where to start, how to find a time for it or whether you will be able to do that, you're in the right place. This course is easy to understand and you can use presented techniques right away with a great success. I cut the essence out of the 100 hours course and squeezed it into a very efficient learning experience. I value your time, so only important things are kept. I removed theoretical only concepts, unnecessary digressions and stuff that is not working, with little to no influence on the results of your digital marketing. I divided the course into 12 chapters/segments:1) Digital analytics2) Customer relationship management3) Email marketing4) Digital marketing automation5) SEO - search engine optimization6) Search engine advertising7) Content marketing8) Social media marketing9) Social media advertising10) Display advertising11) Video marketing and advertising12) Mobile marketing and promotionEach chapter includes a short introduction and then we move right into the battlefield. My goal is to provide you the insights that you will use right away to improve your business from the first video. You will learn digital marketing tools used by the marketing professionals. They will help you to save time and generate amazing results like more revenue or reduced costs. You will know both the strategy and the implementation phase. Digital tools you will use in practice: Google Analytics, Google Ads, Hubspot, Hotjar, Leadfeeder, Boardreader, Google Alerts, Wordpress, Google Trends, Mailchimp, Yoast SEO, Google Search Console, Ahrefs, LSI Graph, Microsoft Ads, Headline Analyzer, Copify, Canva, Facebook, Facebook & Instagram Ads, LinkedIn, LinkedIn Ads, Twitter, Twitter Ads, YouTube Manager and more. Why should you take this course?This course is the best way to start using digital marketing as soon as possibleKnowing digital marketing is a must, you can't avoid it. You either join the party or close your business in the futureDigital marketing is very cost effective in comparison to the traditional marketing. It brings you tons of revenue at a relatively low costThis course will show you both free and paid ways to maximize your return on investmentDigital marketing helps you to survive difficult economic and social times. You can still work and grow your business while sitting at homeDigital marketing is applicable to the great majority of businessesThis course will present you the use cases from different industries, so you will have the full picture and a lot of ideas how you can apply it to your own situationDigital marketing helps you to understand what is working and what is not. Everything is trackable so you can collect data and make decisions based on itThis course will show you how to analyze data and how to optimize your efforts to increase your digital marketing effectiveness each dayDigital marketing helps you to become a better manager and get promoted in your work. You will be able to ask for a bigger salary, because of increased efficiency. With the skills you will learn you will be even able to start your own digital marketing companyThis course will give you all the things you should do to succeed in a digital world served on a silver platterDigital marketing allows you to spy on your competitors and copy their most successful strategiesThis course will allow you to check what other companies do and why they do itDigital marketing gives you the opportunity to communicate with your target group via multiple channelsThis course will give you the knowledge how to create engaging content and how to distribute it to all relevant peopleDon't miss the opportunity. Master digital marketing and change your life forever. Enroll to this course now.
