Digital Marketing Analytics: The Beginners Guide

所在平台: Udemy

课程主页: https://www.udemy.com/course/digital-marketing-analytics-the-beginners-guide/

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课程简介

课程名称:数字营销分析:初学者指南 课程概述:掌握数据分析以提升您的数字营销效果!随着对理解客户需求的迫切性增加,实时高精度分析的重要性也在不断上升。曾经,企业通过预测客户行为来实现高回报的时代已经过去。随着商业世界的显著演变,数据分析用于提升客户体验、转化率、投资回报率等关键要素已成为趋势。因此,这门课程专门针对数字营销中的分析展开。 数据分析的重要性包括: - 获取关于客户或品牌的重要数据 - 理解客户需求 - 提高转化率和投资回报率 - 有助于有效的市场细分 - 进行数据驱动决策的预测分析 课程的实用性: 本在线课程将从基本介绍开始,逐步深入分析合适的工具、策略及其他关键点。您将学习数据分析的基础、类型、数据分析生命周期和数据准备等内容。课程重点是通过深入知识培训您掌握数据分析,包括分析工具、术语、数据可视化等内容。最后,课程还包括案例研究和项目,您将独立创建一份分析报告。 您将学习的关键概念: - 分析基础 - 描述性分析、诊断性分析、预测性分析 - 数据分析生命周期和数据准备 - 数据可视化 - 数据分析和可视化工具 - Netflix案例研究 - 创建Google分析报告的项目 今天就开始学习,全面理解数字营销中的数据分析!

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Master data analytics to boost your digital marketing efforts!The demand for understanding the customer is increasing & so is the demand for real-time analytics with high precision. Gone are the days when businesses used to predict customer behavior for high returns. Over the years, the business world has evolved significantly & this evolution has given rise to the usage of data analytics for boosting customer experience, conversion, ROIs & other key elements.Considering this, here's an exclusive course dedicated entirely to analytics for digital marketing. This course will train you with all the fundamentals of analytics along with its implementation in real-time.The Importance Of Data Analytics?Provides access to important data about your customer or brand.Helps in understanding your customer.Boosts conversion rate & ROIs.Useful for effective segmentation.Important for predictive analytics for data-driven decisions.How This Course Can Be Useful For You?This online tutorial on digital marketing analytics will unfold with the basic introduction & gives you detailed insights about the right tools, strategies & other key points as it will progress. With this course, you will understand data analytics, its types, data analytics life cycle, and data preparation.The prime focus of this online tutorial will be to train you for data analytics by providing in-depth knowledge of all the ins & outs of this concept. You will learn analytics tools, terminologies, data visualization & so much more. In the end, it also covers a case study & a project wherein, you will be creating an analytics report all by yourself!Key Concepts That You Will LearnBasics of analyticsDescriptive Analytics, Diagnostic Analytics, Predictive AnalyticsData analytics life cycle & data preparationData visualizationData analytics & data visualization toolsCase study on NetflixProject on creating Google analytics reportsStart off today to get a holistic understanding of data analytics for digital marketing!

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