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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-analytics-fundamentals-and-process/
课程评论：没有评论
课程名称：从零到英雄的网络分析与数字营销分析 课程概述： 网络与数字分析不仅仅是使用Google Analytics、Adobe Analytics或其他分析工具的过程，它远不止于理解这些工具。这门课程将教授如何有效地使用这些工具，如Google Analytics、Adobe Analytics等，以为您的利益相关者提供价值。课程将为您打下扎实的基础，以充分利用网络和数字分析。尽管这是初学者级别的课程，但即使是经验丰富的分析师也能够从中获益，重温他们需要遵循的流程。您将学习经过小型企业和一些财富500强公司验证的网络分析和数字分析流程。这是一个难得的机会，让您掌握同样的流程。课程将阐明相关定义，并提供一个可用于工作的框架，这是我在为包括微软、T-Mobile、星巴克等客户服务时所使用的框架。 我在这个领域有超过15年的经验，曾培训来自不同背景的人士，帮助他们成为高效的数字营销人员和分析师。我了解商业的技术和营销两方面。在Google Tag Manager出现之前，我就已经处理了许多分析技术，并深入了解数字分析的内部运作。我曾与微软、星巴克、《华尔街日报》、ESPN、T-Mobile等多家公司合作，帮助他们做出数据驱动的营销决策。此外，我还开发了多门课程，并教授来自世界各地的学生，担任不列颠哥伦比亚大学、华盛顿大学、贝尔维尤学院及数字分析协会的在线讲师。我拥有工程学位和MBA。 课程内容：无具体大纲。 立即报名，开启学习之旅！
Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have found it to be effective in reminding them of the process they need to follow.You will learn the Web Analytics and Digital Analytics process that have been tried and tested with small and Fortune 5 companies. Here is your opportunity to learn the same process. I clarify the definitions as well as provide you a framework that you can use to do your job. It is the same framework that I have used with my current and past clients which include Microsoft, T-Mobile, Starbucks to name a few.I have used the very same course outline to train my teams that has worked with clients like Microsoft, T-Mobile, Google Analytics, Target etc.Let's get started. Enroll in the course!Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions.In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
