|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-acronyms-and-abbreviations-demystified/
课程评论：没有评论
课程名称：数字营销基础 - 缩略词和首字母缩略词 课程概述：市场营销领域充满了各种缩略词，甚至对于经验丰富的营销人员来说，这些术语也可能令人困惑。每一位营销人员都应该了解并掌握这些术语。如果你是营销人员或希望成为营销人员，必须参加这个课程。这是一部不可或缺的数字营销与广告缩略词和首字母缩略词的百科全书。本课程将讲解每位营销人员必知的各种数字营销和数字广告缩略语，并提供相关示例和计算。课程内容包括但不限于以下术语，更多内容将陆续更新：A/B 测试、AI、AIDA、API、AOR、ROAS、B2B、B2C、CAC、CLV、CMS、CPA、CPC、CPL、CPM、CR、CRO、CRM、CTAC、TRCX、DM、DMP、DR、DSP、eCPM、eCPC、ESP、GTM、HiPPO、HITS、KPI、PPC、PR、PVP、ROI、ROMI、SaaS、SEM、SEO、SERP、SLA、SMM 等等…… 随着数字营销的不断发展，将不断添加新的术语。本课程将成为你未来多年的指南。 课程讲师介绍：我在数字营销和分析领域有超过15年的经验，曾培训来自不同背景的人士将其转化为高效的数字营销人员和分析师。我对商业的技术和营销两方面都有深入的了解。早在 Google Tag Manager 之前，我就已经处理了许多分析技术，并了解数字分析的内部运作。此外，我开发了多种课程，并教授来自世界各地的学生。我还担任多所大学（如加拿大不列颠哥伦比亚大学、美国华盛顿大学和贝尔维尤学院）的在线讲师，并且是数字分析协会的成员。我拥有工程学位和工商管理硕士学位。 这个课程将帮助新手营销人员破解各种缩略词的神秘面纱，使你对数字营销有更深刻的理解。
Marketing is full of abbreviations and acronyms, It gets confusing even for an experienced marketer to keep track of these terms. These are terms that every marketer should know and understand. If you are a marketer or aspire to be one that you must take this course.This is your Encyclopedia of Essential Digital Marketing and Advertising Acronyms and Abbreviations. This is a must have course for anybody who is or wants to be a Digital Marketing and Advertising professional.In this course I am going to explain various digital marketing and digital advertising abbreviations that every marketer or people who want to understand marketing terms should know. I also show examples and also calculations as applicable.The course covers following terms and more will be added soon.A/B TestingAIAIDA APIAORAOVATD B2BB2CBRCACCLVCMSCPACPCCPLCPM CRCROCRMCTACTRCX DM DAMDMPDRDSPeCPMEPCESPGAGTMHiPPOHITSKPIPPCPRPVROASROIROMI SaaSSEMSEOSERPSLASM More coming soon...As digital marketing evolves there will be new terms added. This course will be your guide for years to come.If you are a seasoned marketer you might not find a lot of value but if you are new to marketing this course will demystify various abbreviation.Why you should learn from me?I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.I have an engineering degrees and an MBA.
