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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-marketing-3-0/
课程评论：没有评论
课程名称：数字营销3.0（全包，5门课程合1） 课程概述：本课程专为房地产代理和物业营销/销售人员设计，帮助您利用数字营销获取更多佣金，并把握当前数字营销的大趋势。“数字营销3.0”结合了我在数字营销3.0领域内的5门独立课程，价格相当于其中3门课程。 1. **漏斗**：了解漏斗的重要性及其对您成功的影响。漏斗是获取新线索的第一步，特别对于不擅长技术的人，您可以轻松构建漏斗，无需担心网站设置、托管或安全问题。通过简单的复制粘贴和上传物业图片，您可以快速建立自己的漏斗，并有可能自动化后续跟进，让您更专注于客户。 2. **Facebook广告**：学习如何制作精准的Facebook广告，吸引潜在客户提供联系信息。课程涵盖从基本设置广告账户到管理、测量和优化预算的技巧，以及如何吸引目标受众采取行动并填写线索捕获表单，使您在Facebook营销中领先于竞争对手。 3. **Google PPC广告**：学习如何制作针对潜在买家的精准Google PPC广告，涵盖设置广告账户与活动的基础知识到高级技巧，帮助您吸引目标受众的注意力并获取联系信息。课程还包括房地产市场营销中的关键词选择和广告文案写作心理学的相关内容。 4. **重定向**：通过重定向和再营销，您可以更有效地接触潜在客户，因为他们已经与您有过互动。课程教授如何设置Facebook和Google的重定向活动，适当的文案和跟进策略，以便在短期和长期内有效地跟进这些“温暖”的客户。 5. **视频营销**：学习房地产视频营销的规划与拍摄技巧，掌握有效吸引观众的要素。课程提供实用的技巧和建议，包括所需设备和视频类型（如品牌宣传、市场更新及招生视频）。在视频制作后，您还将学习如何将其推广到目标受众，提升曝光率，从而帮助您达成更多交易。 通过参加本课程，您将全面掌握数字营销的核心技能，提升自己的业务能力，实现更高的业绩。
How Can You As A Real Estate Agent or Property Marketing/Sales Person Make Use Of It To Earn More Commission And What Is the Big Trend In Digital Marketing Now? This Is What 'Digital Marketing 3.0' Is All About. This portfolio course combines all my 5 individual courses in the Digital Marketing 3.0 umbrella for about the price of only 3 of them.1. FunnelsWhat are funnels and why are they so crucial to your success? They are the first step to consistently get new leads in, so that you can then leverage on these contacts to sell your properties. This is especially important if you are NOT tech savvy. Funnels can be built up easily and you do not need to worry about website setup, hosting or security and you do not need a programmer, designer or copywriter. You can get your first (and subsequent) funnel up in a short time frame by simply leveraging on mine, clone it and adapt it to your needs, which involves copy/paste (of text) and uploading images (pictures of the property you are marketing) - done. Easy enough? Then sign up now and get going.Now it is even possible to automate your follow up actions with Follow-Up Funnels to enable you to focus more on your clients. 2. Facebook AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Facebook ads that appeal to your leads and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don't overspend and scale it up to greater heights. Right from the basics on how to set up your ads account, business manager, fan pages and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms and how you can then access those in order to contact them and hopefully then close a deal with them.In short, be better at FB Marketing than your competitors and colleagues. 3. Google PPC AdsIn this course which is part of Digital Marketing 3.0 For Real Estate Agents you will learn how to craft laser-specific Google PPC ads that appeal to potential buyers and make them want to give their contact details to you, what distinguishes a great ad from an average one, how you can manage, measure and optimize your budget so that you don't overspend and scale it up to greater heights. Right from the basics on how to set up your ads account and campaigns to advanced techniques how you can entice your selected audience to take action and give you their contact details in lead capture forms or your website and how you can then access those in order to contact them and hopefully then close a deal with them.Which keywords and ad groups to use specifically in real estate (property) marketing, what exactly to say in your ads, how to say it and why to say it this way (consumer psychology), which has been proven to work. 4. RetargetingWhile targeting prospects through funnels, FB and Google targeting through ads can be lucrative (as taught in my courses on those subjects), the real 'gold' is in retargeting and remarketing. Why? Because the prospects you are targeting in re-targeting have interacted and heard of you before, they are not 'cold' any more, but already 'warm' prospects. They are much more likely to give you their contact details at that time. And once you have them, if you are lucky you can make a sale right away. But more often than not, it is only after a number of interactions and a few weeks or months later that they actually buy a property from you. So it is important to have the right follow up strategy. How to do that is what you will learn in this course. How to set up your retargeting campaigns in FB and Google, what to say (write), how to contact them, following up short-term and long-term and consumer psychology is all part of this course5. Video MarketingIn this course you are learning what you need to know about Video Marketing for Real Estate, i.e. how to plan and shoot your real estate or branding videos so they are effective and appeal to your viewers, whether you are a property agent, agency or developer.Learn useful and practical tips and tricks, what kind of equipment (camera, sound, lighting etc) you need (and don't!), whom video marketing is suitable for and what are the different types of videos you can produce along the Marketing and Sales cycle (AIDA, Attention, Interest, Desire and Action) like branding, market updates, webinars, listing or recruiting videos.Of course the best videos are useless if nobody sees them. Learn how you can market and advertise them to bring them out there to your target audience so that they notice you and your property, contact you and you can eventually close more deals.
