Digital Marketing: How to Generate Sales Leads

所在平台: Udemy

课程主页: https://www.udemy.com/course/digital-lead-generation/

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课程名称:数字营销:如何生成销售线索 课程概述:更新于2019年2月。加入超过25,000名学生的不断壮大的社区,学习如何为您的业务每天生成更多销售线索。想让您的业务获得更多销售吗?谁不想呢?通过一个经过验证的逐步指南,我的业务从一个卧室创业公司迅速发展为超过48万英镑的机构(请参见下面的证明课程),您也可以做到!如果您准备好付出努力以获得显著结果,那么请继续阅读... 您需要持续的高质量销售线索。课程将教您如何实现这一目标。最近,我成功签下了一个价值5万英镑的项目,而已有超过25,000人受益于我的逐步计划(请参见下面的证明课程)。我对您通过遵循我的计划来发展业务充满信心,甚至提供30天的退款保证。感到兴奋吗?我也是,让我们一起深入探索。 即使您不是专家,也没关系。因为我并没有传统的博士学位,也不会在剑桥大学讲授消费者行为的复杂理论。但我设计、开发并营销了数百个成功的网站,并在这个过程中学到了很多。我相信您可以从我的数字营销和线索生成的知识中受益,并通过这个逐步计划进行应用。您可能并不是数字营销的天才,但我已经走在大多数人前面。在您的工作领域,您也将会是这样的。我知道您非常努力,并且对自己的事务非常了解。您只需要一个指南和计划来实施数字营销,从而提高自己业务的可见度并生成优质线索。 所有企业家、商界领袖和营销人员在过去十年中都经历过不适舒适区的时刻,这正是我们提升自我、提升技能的方式。尽管您在这门课程结束后不会成为市场营销大师,但您将掌握大量技能,这些技能将使您在那些无所作为的人中脱颖而出。这是您的机会 - 抓住它。 通过遵循这个经过验证的计划,自2015年以来,我的公司Newedge在过去12个月内产生了超过100万英镑的优质线索,我们的转化率约为50%!我知道还可以改善这一点,但您知道自己的转化率是多少吗?如果您不清楚也没关系 – 我们将会在逐步计划中算出这一点。 从零开始建立一个销售线索生成漏斗是艰巨的工作,并且需要时间。尤其是在您没有清晰方向的情况下,而一个计划能改变这一点。仅仅是撰写逐步计划的过程将使您集中精力,使数字营销变得更加容易。在过去的12个月里,Newedge通过遵循这个计划获得了近50万英镑的收入,广告支出为零。 凭借正确的心态、扎实的数字营销计划、一些一致性与纪律性,以及大量的付出,您可以扩大销售漏斗,实现目标。如果您对此感兴趣,那么这门课程绝对适合您… 学习如何为您的企业生成更多合格的销售线索,包括:着陆页、内容营销、搜索引擎优化、社交媒体和电子邮件营销。还可以获得详尽的逐步工作手册,明确如何为您的企业实现更多销售线索。在逐步计划中,我们将共同努力,更智能地生成预先合格的销售线索——无论您出售何种产品或服务。 课程重点内容包括: - 理解六个线索生成支柱 - 学会更聪明地工作,而不是更辛苦 - 完成一份逐步工作手册以启动您的数字营销计划 - 建立一个填满合格线索的销售漏斗 这些策略和战术适用于任何国家的企业。课程结束时,您将能够定义线索生成目标和创建客户角色,构建一个有效的销售漏斗,撰写独特的价值主张、网站内容、电子邮件内容和着陆页内容,利用行动号召生成线索,进行关键词研究并了解主要的搜索引擎优化主题,识别并纠正页面搜索引擎优化的主要问题,创建能够生成线索的内容,减少内容创建所需的时间,建立特定于营销活动的着陆页,分析和优化着陆页以提高转化率,通过七个主要社交网络生成线索,理解电子邮件营销并使用电子邮件营销软件发送目标电子邮件活动,分析和优化电子邮件营销活动的表现。 谁适合参加这门课程?这门课程适合希望通过数字营销生成销售线索的初学者和中级市场营销人员/企业主。如果您想学习更高级的战术数字营销方法,这门课程可能不适合您。 在参加课程之前,您需要了解或做些什么?您可能拥有一家公司,或负责生成销售线索(即新业务开发或市场部),或您可能正在考虑创办一家公司,并希望了解生成销售线索的相关事宜。 您投资课程可以获得的收益包括:超过10小时高清质量视频讲解,由专家讲师Lawrence Howlett录制;60多页工作手册,帮助您实施每一节课程;最重要的是,您将有机会将您的企业转变为线索生成的机器!作为本课程的学生,您还将获得我的专业建议和指导。我会尽可能地在讨论论坛回答问题,通常在两个工作日内响应。您还可以获得与成千上万经历过这门课程的其他学生的交流机会,他们会有出色的想法!我也个人保证您对课程的绝对满意。您有30天的时间来学习、下载工作手册并看到您可以实现的效果。如果您因为任何原因不满意,我会乐意为您退款,无需任何问题,也不会麻烦您,并感谢您抽出时间来查看这门课程。每一分钟的延迟实际上都是在为您的业务损失金钱……现在就注册吧!

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Course Updated: Feb 2019JOIN OVER 25,000+ STUDENTS IN A GROWING COMMUNITY WHO ARE GENERATING MORE SALES LEADS FOR THEIR BUSINESS EVERY DAY.Want To Generate More Sales For You Business?Who doesn't, right? With a proven step-by-step guide that's turned my own business from a bedroom start up to a £480,000+ agency (see the proof lesson below), YOU CAN TOO! If you're ready for hard work that delivers proven results, then read on...You need consistent quality sales leads.I'll show you how.Just the the other day I landed a £50,000 project and over 25,000 people are already benefiting from my step-by-step plan (see the proof lesson below). In fact I'm that certain you'll grow your business by following my plan, I'll 30 day money-back guarantee it. Excited? Yeah me too, let's dive right in..."BUT I'M NOT AN EXPERT!"Join the club, because I don't have the traditional PhD, I don't give enormous theory lessons in consumer behaviour at Cambridge University. But I have designed, developed and marketed 100s of successful websites over the years and learnt so much in the process.I know you can learn from my knowledge on digital marketing and lead generation, then apply it through the step-by-step plan. I'm not the golden boy of digital marketing, but I'm a long way ahead of the majority.You'll be the same in your field of work - I know you're a hard grafter and you know your stuff. You just need a guide and plan to implement digital marketing to increase your businesses visibility and generate quality leads.Every entrepreneur, business owner and marketer I've met over the last ten years has felt outside of their comfort zone at some point, that's how we push ourselves to improve and skill up. You're not going to be a marketing guru at the end of this, but you'll have a ton of skills that will put you ahead of those that are doing nothing. This is your opportunity - take it.FOLLOW A PROVEN PLANBy following this plan myself, in 2015 my company (Newedge) generated over £1,000,000 of great quality leads in the last 12 months, which we converted at around 50%! Now I know there is room for improvement there, and we would like to be converting more - but what's you conversion rate? Do you even know? Don't worry if you don't - we'll work it out inside the step-by-step plan.START FROM ZEROBuilding a lead generation sales funnel is hard work and takes time. It's especially difficult if you don't have clarity. But a plan changes that.Just the action of writing the step-by-step plan will give you focus and will make digital marketing a substantially easier beast to tame. In the last 12 months, Newedge has secured nearly £500,000 of revenue by following this plan, with a £0 spend on advertising.With the right mindset, a solid digital marketing plan, a little consistency and discipline, plus a lot of effort, you can grow your sales funnel and reach your goals. Interested? Then this course is definitely for you… Learn how to generate more qualified leads for your business, with Landing Pages, Content Marketing, Search Engine Optimisation, Social Media and Email. Plus take away a complete step-by-step workbook detailing exactly how you're going achieve more sales leads for your business. In the step-by-step plan we are going to be working smarter together to produce pre-qualified sales leads for your business - no matter what product or service you sell. Understand the 6 pillars of lead generationLearn how to work smarter, not harderComplete a step-by-step workbook to launch your digital marketing planBuild a sales funnel full of pre-qualified leads The strategies and tactics presented in this course will work for any business anywhere in the world. At the end of this course, you will be able to. Define lead generation goals and create customer personasBuild a working sales funnel and score sales leadsWrite unique value propositions, website content, email content and landing page contentUse Calls to Action to generate leads through a website, landing page or email campaignPerform keyword research and understand the major themes of search engine optimisation Spot and correct major issues with on-page search engine optimisationCreate content that generates leadsReduce the number of hours spent on creating contentCreate landing pages that are campaign specificAnalyse and optimise landing pages for improved conversionsGenerate leads through 7 major social networksUnderstand email marketing and use an email marketing software provider to send targeted email campaignsAnalyse and optimise the performance of email marketing campaigns Who should take this course? This course is for newbies and intermediate marketers/business owners that want to generate sales leads through digital marketingThis course is probably not for you if you're looking for more advanced tactical digital marketing methods What will you need to know or do before starting the course? You will probably own a business or be responsible for generating sales sales (i.e. New business development or Marketing Department) Or you maybe thinking about starting a business and would like to understand whats involved in generating sales leads What do you get for your investment? Over 10 hours of HD quality video presentations recorded by expert speaker, Lawrence Howlett60+ Page workbook that helps you implement each lesson on the course Most importantly - You get the opportunity to transform your business into a lead generating machine! As a student of this course, you also get my professional advice and guidance. I personally answer as many of the discussion forum questions as possible, usually within 2 working days. You also get access to thousands of other students who have been through this course and have fantastic ideas of their own too! I also personally guarantee your absolute satisfaction with this course. You have a full 30 days to study, download the workbook and see the results you can achieve. If you're unhappy for whatever reason, I will gladly refund you, no questions, no fuss - and with a smile too, thanking you for taking the time to check out this course. Every minute you delay is actually COSTING your business money.. Enrol now!

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