Digital Government: Designing customer centric organization

所在平台: Udemy

课程主页: https://www.udemy.com/course/digital-government-user-centricity-in-public-services/

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课程名称:数字政府:设计以用户为中心的组织 课程概述:本课程探讨用户中心化的概念,并展示其在私营和公共部门中的全球趋势。课程将教您如何利用关键框架重新设计公共服务,以实现用户中心化。课程内容将深入分析用户中心化原则、电子政务数字化转型基础知识以及以客户为中心的组织模型结构。最重要的是,65%的课程内容专注于展示欧洲和亚洲(如米兰、根特、新加坡、首尔、鹿特丹、比利时等地)实际政府倡议中这些原则的应用。此外,课程是一个极具激励和启发性的项目,强调数字转型的必要性,展示最佳市场实践的典范,并证明数字工具的价值和好处。本课程是对公共服务转型概况的良好介绍,适合各级政府或公共当局,包括市政、城市、联邦及国际机构。 您将学习到的内容包括: - 政府演变的驱动因素 - 政府演变的阶段 - 电子政务数字转型概念 - 向以客户为中心的组织模型转型 - 用户中心化概念的8个原则 - 用户中心服务的驱动因素 - 12个关于政府用户中心化项目的案例研究,包括新加坡、首尔、鹿特丹、米兰、根特等 课程组成: - 视频讲座:11个视频,总时长约2小时 - 额外研究材料:4小时的阅读内容 - 实际案例:12个+ - 演示文稿:12个 - 测验:6个 - 每个讲座的方便转录与幻灯片资料 课程作者及贡献者包括: - Karl-Filip Coenegrachts:2008-2018年根特市战略、协调与国际关系部负责 - In Dong Cho:首尔市副市长 - Olga Isakova:DELA CEO及创始人 - Alexander Viter:DELA业务发展总监

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Course OutlineThe concept of user-centricity is a worldwide trend in both the private and public sectors.This course explains how you can re-design public services towards user-centricity using key frameworks. Lessons will give you an in-depth analysis of user-centricity principles, crucial digital transformation basics of e-government and structure of customer-centric organizational model.Most importantly, 65% of the course content is dedicated to showcase the adoption of these principles in real government initiatives in Europe and Asia (Milan, Gent, Singapore, Seoul, Rotterdam, Belgium ++). Moreover, it's a great motivational and inspirational programme that shows necessity of digital transformation, sets the right examples of the best market practices, and proves the value and benefits of digital tools.This course is a great introduction to landscape of public services transformation for any government or public authorities on various levels: municipal, cities, federal, international.What will you learn?Drivers of Government evolutionGovernment evolution phasesE-Government digital transformation conceptTransformation to customer-centric organization model8 principles of User-Centricity conceptDrivers for user-centric services12 Case studies on government user-centricity projects, including Singapore, Seoul, Rotterdam, Milan, Gent and many others.The course consists of:Video tutorials: 11 videos - 2 hours to watchAdditional Research Materials: 4 hours of readingPractical cases: 12+Presentations: 12Quizzes: 6Convenient transcription with slides for each lecture.Course authors and contributors:Karl-Filip Coenegrachts, 2008-2018 Head of the Department of Strategy, Coordination and International Relations, City of Ghent In Dong Cho, Seoul Metropolitan Government First Vice Mayor.Olga Isakova, CEO and Founder at DELA.Alexander Viter, Director of Business Development at DELA.

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