|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-fundraising-blueprint-pt-1/
课程评论：没有评论
课程名称：数字筹款蓝图，第1部分 概述：本课程由一位筹款人专为其他筹款人开发。准备好迎接一场数字筹款生态系统的VIP之旅吧！本模块包含关于多种数字筹款渠道和工具的信息，包括网站、电子邮件、社交媒体平台、社交媒体广告、搜索营销、谷歌赠款、在线展示广告、博客、内容营销、直接邮件整合、移动筹款、客户关系管理（CRM）及其他数字筹款渠道。我们还将探讨网站分析、数据清理、电子邮件测试、CAN-SPAM法案、数字筹款漏斗等内容。听起来信息量很大，对吗？确实如此。 为什么您应该参加本课程：在我于市场营销机构的工作期间，我专注于非营利客户，主要为人道服务、动物护理、医疗保健、食品银行、救援任务、灾后恢复等非营利组织制定数字策略。整体而言，我的策略帮助产生了超过1亿美元的筹款，这意味着更多的善举能够在世界上发生。数字筹款蓝图课程将我为非营利客户使用的相同策略和战术，以易于理解、自我节奏的在线课程形式传授给您。我的目标是赋予像您一样的人以影响力，提供数字筹款所需的资源和工具。加入我，共同致力于让世界变得更美好！
This course is developed by a fundraiser for other fundraisers. What this course is about: Buckle your seatbelt and strap on your helmet. This module will take you on a VIP journey through the digital fundraising ecosystem. This course is jam-packed with info about an array of digital fundraising channels and tools including websites, email, social media platforms, social media ads, search marketing, Google Grants, online display ads, blogging, content marketing, direct mail integration, mobile fundraising, CRMs, and other digital fundraising channels. We'll also take a look at website analytics, data hygiene, email testing, CAN-SPAM, the Digital Fundraising Funnel, and more! Sounds like a lot, right? It is. Why you should take this course:Through my time at marketing agencies, I worked exclusively with nonprofit clients. I've led digital strategies for nonprofit organizations in the realm of human services, animal care, healthcare, food banks, rescue missions, disaster recovery and more. Overall, my strategies have helped generate over $100 million, which translates to more good being done in the world. The Digital Fundraising Blueprint takes the same strategies and tactics I use with my nonprofit clients and teach them in an easy to understand, self-paced online course. My goal is to empower others like you to make an impact by providing resources and tools for digital fundraising. Join me in my quest to make the world a better place!
