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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-first-marketing-management-professional-certificate/
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课程名称：数字优先市场管理专业证书 概述： 欢迎参加“数字优先市场管理专业证书”课程！此课程由管理、技术与金融MTF学院推出，旨在帮助学员在竞争激烈的数字环境中掌握有效市场营销的核心概念和策略，为业务成功铺平道路。 学习目标： - 深入了解驱动商业成功的市场营销基本原则。 - 分析动态市场环境，识别机会与挑战的能力。 - 精通市场细分、定位及目标市场选择（STP）。 - 掌握消费者行为与决策过程的洞察。 - 发展稳健的市场策略，做出明智的定价决策。 - 熟练运用整合营销传播（IMC），实现有影响力的信息传递。 课程内容： 课程将帮助您理解当今竞争激烈环境中推动商业成功的基本原理，并学习如何与客户建立有效的连接，塑造强大的品牌，实现可持续增长。课程将首先介绍市场管理的世界及其在商业中的重要角色，然后深入分析市场环境，教学市场细分、目标市场选择和有效产品定位。学员还将学习如何制定市场策略和定价策略，掌握整合营销传播的最佳实践，以为目标受众传递一致且有影响力的信息。 授课讲师： 该课程由Alex Amoroso博士主讲，她是一位拥有丰富学术与行业经验的专业人士，在战略、产品开发及研发等领域表现卓越。她在里斯本社会科学与政治学院获得博士学位，并在多个行业内取得显著成就。Alex博士致力于将前沿的市场营销方法应用于全球商业环境，旨在通过教育赋能学习者与专业人士。 为什么选择MTF学院？ MTF学院总部位于葡萄牙里斯本，是一个全球教育与研究机构，拥有超过775,000名来自217个国家的学生。MTF与IBM、英特尔和微软等行业领袖合作，专注于前沿的混合教育。 无论您是有志于从事市场营销的专业人士，还是希望提升自己在数字时代竞争力的学生和创业者，这一证书课程都将为您提供宝贵的知识和技能。欲了解更多信息并注册，请访问MTF学院网站！ 通过参加此课程，您将为自己打开市场管理的新可能，学习如何通过有效的客户连接来驱动商业成功。
Welcome to course: Digital-First Marketing Management Professional CertificateReady to unlock the power of effective marketing and drive business success in competitive, digital-first landscape?We are thrilled to announce the launch of the "Digital-First Marketing Management Professional Certificate" from MTF Institute of Management, Technology and Finance!This comprehensive certificate course is designed to equip you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry, specifically tailored for the demands of the digital age.What you'll gain:A deep understanding of the fundamental principles driving business success through marketing.Skills to analyze the dynamic marketing environment, identifying opportunities and challenges. Mastery of Market Segmentation, Targeting, and Positioning (STP). Insights into Consumer Behaviour and the decision-making process. The ability to develop robust Marketing Strategies and make informed Pricing Decisions. Expertise in Integrated Marketing Communications (IMC) for impactful messaging.This course provides the essential knowledge to navigate the exciting world of marketing, preparing you to effectively connect with customers and achieve sustainable growth.Learn from the Best:Your instructor is Dr. Alex Amoroso, a seasoned professional with a Doctorate (awarded distinction and honour) and extensive experience blending academic excellence with high-impact industry roles in strategy, product development, and R & D across diverse sectors including Banking & Finance, PropTech, and Consulting.Why MTF Institute?As a global educational and research institute with HQ in Lisbon, Portugal, MTF is trusted by over 775,000 students across 217 countries. We are proud partners of industry leaders like IBM, Intel, and Microsoft, focused on providing cutting-edge hybrid education.Whether you're an aspiring marketing professional, a business student, an entrepreneur, or looking to upskill for the digital era, this certificate will equip you with invaluable knowledge and skills.Learn more and register today!Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 217 countries and has been chosen by more than 775000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.Course DescriptionAre you ready to understand the fundamental principles that drive business success in today's competitive landscape? Do you want to learn how companies connect with their customers, build strong brands, and achieve sustainable growth? This comprehensive "Marketing Management" course is designed to provide you with a solid foundation in the core concepts and strategies essential for effective marketing in any industry.We'll start by introducing you to the world of marketing management and its crucial role in business. You'll learn how to analyse the dynamic marketing environment, identifying the opportunities and challenges that can impact a company's strategy. A key focus will be on understanding your customers: we'll dive deep into market segmentation, teaching you how to divide the market into meaningful groups, target the most promising segments, and position your product or service effectively in their minds. You'll also explore the fascinating world of consumer behaviour, understanding how customers make decisions and what influences their choices.Building on this foundation, you will learn the process of developing robust marketing strategies. We'll cover strategy formulation, exploring different approaches to compete and create value. Pricing is a critical element, and you'll gain insights into various pricing strategies and how to make informed pricing decisions. Finally, we'll examine Integrated Marketing Communications (IMC), understanding how to coordinate different communication channels to deliver a consistent and impactful message to your target audience.By the end of this course, you will have a comprehensive understanding of the marketing management process, from analysing the environment and understanding customers to developing strategies and executing communication plans. Whether you're an aspiring marketing professional, a business student, an entrepreneur, or simply curious about how marketing works, this course will equip you with the knowledge and skills to navigate the exciting world of marketing.Join us to unlock your potential in marketing management and learn how to drive business success by effectively connecting with your customers!
