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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-copywriting-bootcamp/
课程评论：没有评论
课程名称：数字营销文案写作训练营 - 网络写作101 课程概述：想要进入一个令人兴奋、富有潜力和不断发展的数字营销世界吗？对掌握数字环境的写作者来说，有着众多机会。本课程将带您迈出光明职业生涯的第一步，提供一位获奖数字文案撰写人的经验分享，涵盖高效写作的各种内容，包括：电子邮件和着陆页、展示广告、Facebook广告、Google Adwords及原生广告、网站内容、求职技巧等。本课程是为初学者量身定制的，适合新手文案撰写人、希望深入了解数字营销的学生，以及在数字化革命中未能跟上的在职文案撰写人。此外，对于需要了解网络文案差异的数字营销人员来说，这也是一门很好的课程。授课教师Scott Selsor是一位南方人，曾在洛杉矶成为获奖数字文案撰写人，他希望分享自己在不断变化的数字营销领域中获得的十年经验，以及最近发生的变化。
Do you want to be part of the exciting, lucrative and evolving world of digital marketing? There are plenty of opportunities for writers who know the digital landscape. Take the first steps to a bright career and get an overview from an award-winning digital copywriter who shares tips for writing highly effective: Emails and Landing PagesDisplay AdsFacebook AdsGoogle Adwords and Native AdsWebsite ContentTips for Getting a Job, and more This beginner's course for web writing is perfect for novice copywriters, students wanting to learn more about digital marketing and working copywriters who may have missed out when the digital revolution changed the game for marketers. It's also great for digital marketers who need to know how copy is different on the web. Scott Selsor is a southern guy who became an award-winning digital copywriter in Los Angeles and wants to share the insights he's gained from 10 years in the evolving world of digital marketing-and the things that have changed recently.
