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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-content-creation-for-beginners/
课程评论：没有评论
课程名称：内容创作过程：初学者的数字内容 课程概述：这是一本针对初学者的指南，旨在教授如何撰写引人入胜、位于销售漏斗顶部的内容，以吸引目标受众。课程内容以写作者为中心，涵盖创建吸引人博客文章和文章的整个过程。我们将从受众研究和主题规划开始，逐步深入信息收集、构思大纲、写作、编辑以及追踪过程。在课程中，您将选择自己的主题并进行受众研究，最终撰写出自己的文章或博客内容。课程还将介绍基本的故事讲述技巧、传统的新闻写作技能，以及现代的数字营销策略。 在课程结束时，您将有一篇完整的作品，可以向出版物提交或为自己的品牌发布。详细的视频将教您如何撰写吸引点击的标题，以及保持读者阅读的引子（hook）。如果您不知道引子是什么，没关系！我也会详细讲解。此外，您还将学习如何使用关键词、H2标签和关注用户意图的标题来优化您的作品以适应搜索引擎优化（SEO）。 我将教您如何讲述人们想要阅读的故事！
This is a beginner's guide to writing engaging, top-of-the-funnel content that pulls in your target audience. The curriculum teaches skills with the writer in mind. In this course, I'll take you through the entire process for creating engaging blog posts and articles for any market. We'll begin with audience research and topic planning and go through the information-gathering, outlining, writing, editing, and tracking processes. As I take you through the steps, you will choose your own topic and do your own audience research. You'll take what you've learned to build out an article or blog post of your own. I'll cover basic storytelling techniques, traditional journalism skills, and modern digital marketing strategies. By the end of the course, you should have a fully written piece that you can pitch to publications or publish for your own brand.In-depth videos will teach you how to write headlines that get clicks, as well as hooks that keep your audience reading. Don't know what a hook is? Don't worry! I cover that, too! You'll also learn how to optimize your pieces for SEO using keywords, H2s, and headlines that address that ever-important user intent.I'll teach you how to tell stories that people want to read!
