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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-campaign-planning/
课程评论：没有评论
课程名称：数字营销活动：制定专业策略 课程概述：活动规划是为您的营销活动制定战略的过程。如果你失败了，你的业务也会失败。正确规划一个战略营销活动对于持续建立一致的成果至关重要，可以帮助您建立品牌，获取即时反馈，避免进一步的错误。然而，要创建一个成功的活动，您需要明确自己的目标——是获取潜在客户、销售还是品牌建设？是否有商业案例支持？使用BOSCARDET方法来理解这些内容。遵循六个步骤正确部署您的活动：定义关键绩效指标，评估可能存在的阻碍因素（如网站、产品等）。
Campaign planning is the act of putting together a strategy for your marketing activity. IF YOU FAIL THAT YOU FAIL YOUR BUSINESS. Planning Correctly a Strategic Marketing Campaign is essential to Build Consistent Results OvertimeBuild Your Brand Get Instant Feedback and Prevent further MistakesBut To create a winning campaign you need to Understand what you are trying to achieve - leads, sales, branding ?Is there a business case? Use the BOSCARDET method to understand soFollow the Six Steps to deploy your campaign correctlyDefine Key Performance IndicatorsDefine if you might have some blockages (web site, product etc etc)
