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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-and-saas-product-management/
课程评论：没有评论
课程名称：数字产品管理 - 构建有效的数字产品 课程概述：本课程旨在帮助学员理解数字产品管理的工具和指标，以构建以用户为中心的数字产品。学员将学习分析、商业模型和团队协调，以创造和交付客户喜爱的数字产品。近年来，SaaS模型的快速发展改变了技术格局，这一转变对产品领域及产品经理和团队的工作方式产生了重大影响。在本课程中，您将学习数字和SaaS产品经理所需的关键方面，并获得成功SaaS产品经理所需的各种重要工具和技能。此外，您还将探索有效管理和发展SaaS产品的最佳实践和策略。 您将学到什么： - 数字价值主张 - 数字产品管理思维 - 数字产品的优先级排序 - 关键指标组合：商业指标、客户指标、产品指标 - 产品生命周期阶段及北极星框架与支持指标 - 产品分析技巧 - A/B测试 - 行业案例研究与应用 您将掌握的核心技能： - 理解并创建数字商业模型 - 制定数据驱动的路线图 - 利用产品分析进行决策 - 确定数字产品的核心指标及支持指标的框架 通过本课程的学习，您将能够在快速发展的数字产品环境中脱颖而出，成为一名有效的数字产品管理者。
UNDERSTAND DIGITAL PRODUCT MANAGEMENT TOOLS AND METRICS TO BUILD USER-FOCUSED DIGITAL PRODUCTS.Learn analytics, business modeling, and team coordination to create and deliver digital products that your customers will love.The explosion of the SaaS model in recent years has been monumental in changing the technological landscape, and this shift to the cloud, naturally, has had a major impact on the product space and how product managers and teams - whether old or new - perform their job. In this course, you will learn the key aspects that are required from a Digital and SaaS Product manager. You will gain insights into all the important tools and skills that are required for being a successful SaaS Product Manager. Additionally, you will explore the best practices and strategies to effectively manage and grow SaaS products.What will you Learn?Digital Value PropositionDigital Product Management ThinkingPrioritization in Digital ProductsPortfolio of Metrics - Business metrics, Customer metrics, Product metricsProduct Lifecycle Stages, A Framework for North Star and supporting metricsPerforming Product AnalyticsA/B Testing Industry Case Studies and ApplicationsTop skills you will learnUnderstand & Create Digital Business ModelsCreate Data-Driven RoadmapsLeverage Product Analytics for decision-makingA framework to identify the focus metric and supporting metrics for any digital product
