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所在平台: Udemy |
课程主页: https://www.udemy.com/course/digital-advertising-for-beginners/
课程评论：没有评论
课程名称：AI驱动的数字广告：谷歌广告、Meta广告与GA4 课程概述： 欢迎来到AI驱动的数字广告课程！本课程为您提供了探索更精彩、高效且有效的数字广告方式的机会。在这门全面的课程中，您将学习如何利用人工智能的强大力量，包括ChatGPT、Gemini AI和谷歌分析4（GA4），来彻底改变您在谷歌和Meta平台上的在线广告。 课程内容： 第一部分：AI在数字广告中的友好介绍 - 了解ChatGPT如何轻松提升您的Facebook和Instagram广告策略。 - 学会使用Gemini AI制作吸引人的社交媒体广告，使创意过程变得顺畅高效。 - 快速生成150多种独特且引人注目的广告变体，全面利用AI技术。 - 轻松构建详细的买家画像和针对性社交媒体营销活动。 第二部分：谷歌广告入门 - 自信地设置您的谷歌广告账户，按照简单易懂的步骤进行。 - 启动强大的AI驱动的谷歌搜索广告活动，以最大化覆盖面、效率和投资回报。 第三到五部分：简化高级谷歌广告 - 理解和实施高效的谷歌Performance Max广告活动，利用清晰的AI洞察。 - 使用谷歌Looker Studio轻松创建令人印象深刻的专业报告。 - 微调您的受众定位策略，显著提升参与度和转化率。 第六到十部分：深入了解Meta广告 - 自信地浏览Meta Business Suite和广告管理工具，轻松理解每一步。 - 利用Meta Pixel和转化API，准确理解受众并有效重定向客户。 - 发现Meta的AI驱动广告定位及创新格式的全部潜力，提升广告效果。 第十一到十二部分：利用Meta AI提升销售 - 利用Meta AI精确定位受众细分，并优化广告投放。 - 使用先进的AI预算优化技术，战略性地执行具有影响力的销售广告活动。 第十三部分：掌握谷歌分析4以获取可行见解 - 设置并轻松浏览谷歌分析4，全面了解您的广告活动表现。 - 与谷歌搜索控制台无缝整合，实现数据驱动决策和广告效果提升。 第十四部分：利用AI助力您的职业发展 - 学习有效的谈判策略，利用ChatGPT精心准备工作机会和福利。 - 优化您的LinkedIn资料，清晰专业地展示您的数字广告技能，为您打开通往美妙职业机会的大门。 准备好转型您的数字广告了吗？无论您是想扩大业务的在线存在感，还是希望在数字营销领域取得进展，这门课程都是您成功的友好、接地气且鼓舞人心的指南。欢迎加入我们，信心满满地走入AI驱动广告的未来！ 诚挚的问候， Ing. Tomáš Morávek及团队 互联网效率与数字营销领域的专家
Welcome to AI-Powered Digital Advertising: Your Friendly Guide to Transforming Your CampaignsHi there, and welcome! Are you ready to explore a more exciting, efficient, and effective way of digital advertising? You've landed in the perfect place. In this comprehensive course, you'll discover how to harness the incredible power of Artificial Intelligence-including ChatGPT, Gemini AI, and Google Analytics 4-to revolutionize your online advertising on Google and Meta platforms.Here's What You'll Learn:Section 1: Friendly Introduction to AI in Digital AdvertisingDiscover how ChatGPT can effortlessly enhance your Facebook and Instagram advertising strategies.Learn to craft engaging social media ads with Gemini AI, making your creative process smooth and effective.Quickly generate 150+ unique and captivating ad variations using the power of AI.Build detailed buyer personas and targeted social media campaigns with ease and precision.Section 2: Getting Started with Google AdsSet up your Google Ads account confidently, with clear, easy-to-follow steps.Launch powerful AI-driven Google search campaigns designed to maximize your reach, efficiency, and return on investment.Sections 3-5: Advanced Google Advertising Made SimpleUnderstand and implement high-performing Google Performance Max campaigns, guided by clear AI insights.Easily create stunning, professional reports with Google Looker Studio to impress your team and clients.Fine-tune your audience targeting strategies, significantly boosting engagement and conversions.Sections 6-10: Meta Advertising Excellence ExplainedConfidently navigate Meta Business Suite and Ads Manager, understanding each step clearly and comfortably.Leverage Meta Pixel and Conversion API to accurately understand your audience and effectively retarget customers.Discover the full potential of Meta's AI-driven ad targeting and innovative formats to skyrocket your campaign results.Sections 11-12: Boost Your Sales with Meta AIUtilize Meta AI to pinpoint precise audience segments and optimize your ad delivery.Strategically execute impactful, sales-driven campaigns using advanced AI budget optimization techniques.Section 13: Master Google Analytics 4 for Actionable InsightsSet up and effortlessly navigate Google Analytics 4 to gain comprehensive insights into your campaign performance.Integrate seamlessly with Google Search Console for data-driven decision-making and improved advertising effectiveness.Section 14: Supercharge Your Career with AILearn effective negotiation strategies for job offers and benefits, expertly crafted with ChatGPT.Optimize your LinkedIn profile to showcase your digital advertising skills clearly and professionally, opening doors to amazing career opportunities.Ready to Transform Your Digital Advertising?Whether you want to grow your business's online presence or advance your career in digital marketing, this course is your friendly, approachable, and inspiring guide to success. Join today and confidently step into the future of AI-powered advertising.We're thrilled to guide you on this exciting journey!Warm regards,Ing. Tomáš Morávek & TeamAwarded Expert in Internet Efficiency & Digital Marketing
