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所在平台: Udemy |
课程主页: https://www.udemy.com/course/differentiate-your-business-w-customer-experience-marketing-n/
课程评论：没有评论
**课程名称：** 通过客户体验营销实现业务差异化 **课程概述：** 本课程的核心观点是，所有企业销售的本质都是“反应”。客户在体验过程中产生的“情感反应”才是真正的产品。一旦将企业视为一个“反应制造机器”，您将视角和营销策略都将发生根本性改变。 主讲人 John Weisenberger 将带您深入了解如何从不同角度思考您为客户创造的情感反应，并学习如何运用客户体验（CX）营销技巧，来建立客户忠诚度和提升利润。 **您将学到：** * **创造差异化的客户体验：** 如何打造让客户难忘并乐于传播的、具有强大差异化优势的客户体验。 * **运用CX营销改变品牌认知：** 如何快速改变顾客对您品牌的认知。 * **衡量CX营销的投资回报率（ROI）：** 如何跟踪和衡量关键流程指标（KPI），以计算您的CX营销ROI。 * **低成本/零成本CX营销策略：** 如何立即开始实施低成本、无需复杂技术即可投入使用的CX营销策略。 **适合人群：** 这是一门101级别的入门课程，旨在为学习者提供客户体验营销的广泛概览，为后续的深入学习打下基础。
All businesses sell one thing: Reactions! The Customer Experience emotional reactions you create are your product. And as soon as you begin to see your business as a reaction-creating machine, you'll begin to think about your business and its marketing differently. In Differentiate Your Business with Customer Experience Marketing, John Weisenberger will show you how to think differently about the emotional reactions you create in your customers and how to put Customer Experience (CX) Marketing techniques to work in your business to create massive customer loyalty and profits. In this course you learn how to: Create powerfully differentiated Customer Experiences that your customers will remember and talk about to others Use Customer Experience Marketing (CX Marketing) to quickly change your customer's perception of your brand Track and measure the Key Process Indicators (KPI) necessary to calculate your CX Marketing Return on Investment (ROI) How to get started today using practical low cost/no cost CX Marketing strategies that don't require big budgets and complicated technologies. This is a 101 level introductory course intended to expose the student to a broad overview of Customer Experience Marketing in order to prepare for further advanced study in each of the introduced sub-topics.
