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所在平台: Udemy |
课程主页: https://www.udemy.com/course/differentiate-your-brand-and-sell-more/
课程评论：没有评论
**课程名称：** 打造品牌信息：区分产品，提升销量 **课程概述：** 本课程旨在帮助您在90分钟内掌握创建极具吸引力的电梯演讲、关键信息和客户价值主张的方法。通过学习，您将能够制定出高度差异化的品牌信息，从而显著（20%以上）提高销售转化率。 一个出色的品牌故事能决定您的销售成败。消费者渴望了解“为什么”选择您而非竞争对手，这完全取决于您的差异化优势。您需要通过网站、营销材料、演示文稿、电话脚本等多种渠道，向潜在客户清晰、简洁地传达您的品牌差异化信息。 本课程将指导您评估竞争对手，发掘自身关键差异点，并逐步构建您的品牌定位声明、核心信息和客户价值主张。最终，您将拥有一套真正差异化的品牌口号和独特销售主张（USP）。本课程提供无与伦比的步骤指导和深度见解。 **教学大纲：** 无
EVERYTHING YOU NEED TO CREATE A KILLER ELEVATOR PITCH, KEY MESSAGES AND CUSTOMER VALUE PROPS In under 90 minutes you'll know how to craft highly differentiating messages that will boost your sales conversion 20%+!! A good branding story can make or break your sales success. Buyers want to know "why" they should choose you over the competition, and this all comes down to differentiation. You must communicate to would-be buyers today through succinct, clear, differentiating brand messages through your website, collateral, presentations, phone scripts, etc. This course helps you assess your competition, discover your key differentiators, and walks you through the development of your own branding positioning statement, key messages and customer value propositions. By the end, you'll have a truly differentiated brand and a very unique selling proposition (USP)! No other course provides the step-by-step instructions and insight which this course does.
