|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/developing-a-digital-business-growth-strategy/
课程评论：没有评论
**课程名称：** 制定数字业务增长战略 **课程概述：** 本课程旨在帮助您制定一项切实可行的数字战略，以促进业务增长并重新调整组织机构的愿景，从而实现成功。您将深入理解并掌握构建和实施成功的数字业务增长战略所需的技术。课程将指导您掌握正确的技术，协助您的公司建立数字增长渠道，重塑品牌、销售和营销、潜在客户开发、付费客户获取以及客户维系的策略。 课程包含 13 个讲座，以及 2 小时 38 分钟的视频讨论指南，这些内容将帮助您快速有效地组织和执行。 **课程内容将涵盖：** * 如何在众多竞争者中脱颖而出 * 不良品牌对战略的负面影响 * 奠定数字战略的坚实基础 * 实现目标的各种渠道 * 从流量来源的整个流程进行理解 * 单位经济学（至关重要） * 掌握确保成功和业务增长的技术 * 避免常见错误 * 理解销售 * 理解营销 **课程目标受众：** 本课程面向各类具有战略眼光和领导力的人士，包括： * 企业家 * 公司创始人 * 高级经理 * 经理及高级管理人员 * 销售主管 * 正在领导或参与公司增长或数字系统相关团队的各类管理者。
This course will help you develop a digital strategy that will help grow and also re-align the vision of your organizations business strategy to achieve success.This course helps you understand, and develop the techniques required for your company to build and implement a successful digital business growth strategy.It is developed to show you the proper techniques to assist your company in helping to build a digital growth pipeline that reshapes strategies related to branding, sales and marketing, leads generation, paying customers and sustaining your customers.It includes 13 lectures, with 2hrs38m video discussion guide that help you organize and execute quickly and effectively.It includes:· Standing out of the crowd· What a bad brand can do to your strategy· Laying the proper foundation for your digital strategy· Different channel to achieve your goal· Understanding the entire process from the point of traffic· Unit Economics (Very Important)· Understanding the technique to guarantee success and business growth.· Avoiding common mistakes. Understanding sales.Understanding marketingWho this course is for:· This course is meant for entrepreneurs, founders, senior managers, managers and senior executives, sales executives, executives who are either leading or part of a team championing growth or digital systems for their organization
