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所在平台: Udemy |
课程主页: https://www.udemy.com/course/developing-a-business-strategy-using-a-value-chain-concept/
课程评论：没有评论
**课程名称（中文）：** 基于价值链概念制定商业战略 **课程概述（中文）：** 本课程将引导您从一个全新的视角审视您的企业，将其视为一个庞大而复杂生态系统的一部分。您将深入理解任何企业如何依赖价值链中的其他成员，共同为最终目标——满足客户——而努力。尽管单个公司通常无法涵盖价值链中的所有环节，但高层管理者应尽力影响链条上的其他成员。这种“影响”可能意味着移除不合适的环节，或与之结成联盟等。在当今世界，价值链中的每一个环节，即使不直接与客户沟通，也必须关注并创造最终客户的价值。本课程将教授您如何分析企业自身的价值链，并从中得出有益的战略结论。
Value chain analysis approach to developing a business strategy will help students look at their businesses from a different point of view, to see it as a part of a large and complicated ecosystem. You will learn that any business depends a lot on the rest members of the chain when it comes to the final result - a satisfied customer. And even though one particular company typically doesn't cover all the processes the value chain consists of, the top managers of the company should try to do their best to influence the other members as much as possible. Sometimes "influence" means to remove them from the chain, or to create an alliance with them, etc. In the contemporary world every link in the chain must take care of final customer's values - even though it doesn't communicate with the customers directly. This course about how one can analyze the value chain their company consists in and what useful conclusions one can make from this analysis.
