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所在平台: Udemy |
课程主页: https://www.udemy.com/course/designing-gamification-level-2-expert-certification/
课程评论：没有评论
课程名称：游戏化设计Level 2（中级）+认证 课程概述： 《游戏化设计（专家水平2）》是唯一经过Engagement Alliance认证的在线课程，能够为学员提供参与专家认证。完成课程后，学员可以进行实践并申请认证，届时可以在个人在线资料、简历或网站上展示官方认证标志。请注意，完成此课程前，必须先完成Level 1（基础）游戏化课程以获得认证。在本课程中，您将学习游戏化和参与设计的基本原理，包括游戏机制、动态、玩家类型和关键系统思维。无论您是在市场营销、人力资源、运营、产品开发还是战略领域，都可以利用游戏化和参与科学的原则来转变与客户和员工的关系。本课程由Gabe Zichermann讲授，他是游戏化和参与科学领域的权威专家，著有三本书籍，担任GSummit主席以及GamificationCo的主编。 完成本课程后，您将了解： - 设计基础的三个F要素及其如何形成设计基础 - 玩家类型：以全新和吸引人的方式思考用户 - 掌握的重要性及其设计方法 - 奖励、SAPS模型，以及如何为长期运行建立奖励系统 - 如何构建病毒性传播和参与循环 - 超过20种不同的游戏机制和动态 - 如何深入应用于您的组织 此外，您还将享受来自Gamification Co档案中特别策划的专家提供的相关支持讲座作为额外收获。
Designing Gamification (Expert Level 2) is the only online course accredited by the Engagement Alliance to deliver Engagement Expert Certification. Once finished, you can complete a practicum and request your certification. Then you can display the official graphic on your online profile, resume or website. You must complete Level 1 (Basic) Gamification before completing this course to earn your certification. In this course, you'll learn the design fundamentals of gamification and engagement - including game mechanics, dynamics, player types and key systems thinking. Whether you're in Marketing, HR, Operations, Product Development or Strategy, you can use the principles of Gamification and Engagement Science to transform your relationships with customers and employees. The course is taught by Gabe Zichermann - the world's foremost expert on gamification and engagement science, author of three books, chair of GSummit and Editor in Chief of GamificationCo. Complete this course and you'll understand: The 3 Fs and how they form a design foundation Player Types: or how to think about your user in new and engaging ways Mastery, why it matters and how to design for it Rewards, the SAPS model, and how to scale reward systems for the long haul How to build Virality and Engagement Loops Over 20 different game mechanics and dynamics How best to apply this to your organization, in depth And as a bonus, you'll hear specially curated experts deliver relevant, supporting lectures from the blockbuster Gamification Co archive.
