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所在平台: Udemy |
课程主页: https://www.udemy.com/course/designing-for-engagement/
课程评论：没有评论
课程名称：用户体验（UX）设计与参与 课程简介：本课程旨在教您如何设计一个引人入胜的用户体验（UX）。您将学习人们采取行动的动机，以及如何利用这些知识来设计网站、应用程序和产品，使其更具吸引力，从而促使用户采取您希望他们采取的行动。本课程基于威斯康星大学斯蒂文斯波特分校教授苏珊·维恩谢克（Dr. Susan Weinschenk）所授的一个学期课程。 课程内容： - 了解视觉皮层的特定部分对某些视觉刺激的敏感性，以及这些知识如何影响您的视觉设计。 - 学习大脑中特别对面孔敏感的区域，并如何利用面孔抓住注意力。 - 探索数字在某一位置对人们后续反应的影响。 - 探索人因负荷（human factor loads）的使用，以提高产品的吸引力。 - 理解选择架构（choice architecture）和社会验证（social validation）。 - 学习人们如何处理故事及自我故事对行为的影响。 - 了解哪些本能能够吸引注意力以及什么使得产品具有习惯性。 - 知道何时使用奖励以及何时不使用的原则。 - 探讨为什么游戏化（gamification）通常不奏效。 - 激发对精通感的渴望，以及如何将参与原理应用于产品重设计或新产品开发。 您可以全天候无限制访问所有课程内容，随时以自己的节奏学习，并随时回顾材料。课程中有小测验以测试您的知识，还有练习以实践所学内容。 立即开始吧，不要延误学习如何创造引人入胜的产品，这些产品能够吸引人们购买和使用并促使他们采取行动。目前已有超过50,000人参加了我们的在线视频课程。
In this course you will learn how to design a user experience (UX) that is engaging. You'll learn about what motivates people to take action, and how to use this knowledge to design websites, apps, and products so that they are engaging and so people will take the action you want them to take.This course is based on a semester-long course taught at the University of Wisconsin, Stevens Point by the same instructor, Dr. Susan Weinschenk.About This Course:You will learn about:The parts of the visual cortex that are sensitive to certain visual stimuli, and how that should inform your visual designsA special part of the brain that is sensitive to faces and how to use faces to grab attentionHow having a number in one place can affect how people respond later onHow to use human factor loads to make a product more engagingChoice architectureSocial validationHow people process storiesThe impact of self-stories on behaviorWhich instincts grab attentionWhat makes a product habit formingWhen to use rewards and when not toWhy gamification often doesn't work How to stimulate the desire for masteryHow to apply engagement principles to a re-design or to a new productand more!You have unlimited access to all the lessons 24 hours a day, for as long as you want or need them, so you can take the course at your own pace and go back to review any materials any time you want.There are quizzes throughout the course to test your knowledge and exercises to practice what you are learning.Get started right away. You don't want to delay learning how to create engaging products that people WANT to buy and use and that motivate them to action. Over 50,000 people have taken our online video courses.
