Build Persuasive Products

所在平台: Udemy

课程主页: https://www.udemy.com/course/designing-engaging-user-experiences/

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课程简介

课程总结:**打造引人入胜的产品** 本课程时长3小时,旨在教授学员如何运用最有效的说服性设计模式,并轻松将其应用于自身设计中。课程将深入探讨驱动我们采取行动的心理学原理,帮助您学会如何设计引人入胜的用户体验。 **核心内容:** * **心理学驱动设计:** 课程起点并非图形设计,而是从人类的思维方式、决策动机和决策过程出发。学员将理解人类的本质,从而掌握设计引人入胜用户体验的关键。 * **实现用户行动:** 学员将能够运用所学原理,创造出“诱人”的用户体验,有效引导用户采取行动。 * **贯穿产品生命周期:** 课程将涵盖用户关系的各个阶段,包括: * 如何吸引用户注册(Onboarding) * 如何引导用户开始使用并探索产品全部功能(Getting started and discovering) * 如何让用户长期留存并热爱产品(Sticking around and loving the product) **课程特色:** * **持续更新:** 讲师致力于不断完善课程内容,增加新课程。购买课程的学员将免费获得所有现有及未来的课程内容。

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In this 3 hour course, I will go through the most effective persuasive design patterns and explain how you can easily apply them to your own design. You will learn the underlying psychological principles that drive us toward action.You will learn how to design for engagementThe starting point will be in psychology rather than in graphical design. We will examine how we are as humans: how we think. You will learn what motivate us when we make decisions and how we make decisions. After this course, you will be able to apply this principles to make seductive user experiences, that drive users toward action.The full life-cycleThe appropriate approach to engaging your users depend on where they are in your product's lifecycle. We will examine all stages of your user-relationship:How to get people onboardHow to get people started and discovering all your product has to offerHow to make them stick around (and love your product)An always growing courseI believe in creating the best possible course for you to enjoy. This is why I will continuously be adding more lessons. If you liked the course in its current state then be sure to buy it now, to get free access to all existing and future lessons at the current low rate.

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