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所在平台: Udemy |
课程主页: https://www.udemy.com/course/designing-candidate-experience-for-better-recruitment/
课程评论：没有评论
**课程名称：** Designing Candidate Experience for Better Recruitment **课程概述：** 本课程旨在帮助学员全面理解并优化招聘流程中的候选人体验。在全球顶尖人才选择日益增多的背景下，一个糟糕的招聘过程不仅会导致潜在优秀人才的流失，还会损害公司声誉并浪费宝贵时间。因此，候选人体验已不再是“锦上添花”，而是成功招聘战略的核心。本课程将提供一个系统化的方法，从候选人首次接触到入职的整个过程，重塑他们对公司的认知。课程内容将涵盖理论、个人作业反馈、案例研究、人工智能工具应用以及现成的模板，以确保学员能够学以致用。 **课程内容纲要：** * **第一课：候选人体验导论** * 什么是候选人体验及其重要性 * 糟糕体验对业务和品牌的影响 * 候选人旅程概述及真实案例分析 * **第二课：选拔流程的结构与阶段** * 从初次接触到成功入职 * 设计候选人旅程地图 * 利用人工智能自动化初期流程和面试安排 * **第三课：沟通、支持与参与** * 候选人在各个阶段的关怀 * 沟通的语气、渠道和时机的最佳实践 * 利用人工智能进行个性化沟通 * **第四课：面试：提问、包容性与培训** * 设计包容且有效的面试问题 * 面试官培训及人工智能模拟器应用 * 规避偏见，确保公平性 * **第五课：技术与分析在候选人体验中的应用** * 招聘管理系统（ATS）、聊天机器人和反馈平台 * 指标：客户满意度（CSAT）、净推荐值（NPS）、响应时间 * 人工智能仪表盘和预测性分析 * **第六课：改进与企业文化** * 利用反馈改进体验 * 将企业文化融入招聘 * 案例：联合利华如何在海量招聘中使用人工智能 **课程特色：** 本课程为录播形式，包含作业检查和互动交流。学员将获得录制课程内容以及针对作业的个性化反馈。 **课程目标：** 学员将学习如何设计一个能够给候选人留下深刻印象、促成转化并留住顶尖人才的招聘体验，从而打造出候选人和招聘团队都喜爱的招聘流程。
Imagine this: a top candidate applies to your job, makes it halfway through the process, and suddenly disappears. No feedback. No response. Another ghosting. Now multiply that by 10, 50, or 100 candidates - and think of the cost. Missed hires, damaged reputation, and lost time.Candidate Experience is no longer a "nice-to-have." It's the backbone of every successful hiring strategy. In a world where top talent has more choices than ever, your hiring process is your brand - and your competitive edge.This course is your all-in-one system to redesign how candidates perceive your company - from first contact to onboarding. You'll go far beyond theory: each class includes homework with personal feedback, case studies, AI tools, and ready-made templates.Course programmeThe course is recorded, with homework check and chattingRecorded class with a feedback on the homeworkClass 1: Introduction to Candidate Experience• What is Candidate Experience and why it is critical• The business and brand implications of a poor experience• Overview of the Candidate Journey and real case studiesClass 2: Structure and stages of the selection process• From first contact to onboarding• Designing a Candidate Journey Map• AI tools for automating initial steps and interview schedulingClass 3: Communication, support and engagement• Candidate Care at every stage• Best practices for tone, channels, and timing• Using AI for personalized communicationClass 4: Interviews: questions, inclusion, training• Designing inclusive and effective interview questions• Training interviewers and using AI simulators• Avoiding bias and ensuring fairnessClass 5: Technology and Analytics in the Candidate Experience• ATS, chatbots, and feedback platforms• Metrics: CSAT, NPS, Time-to-Response• AI dashboards and predictive analyticsClass 6: Improvement and company culture• Using feedback to improve experience• Integrating culture into hiring• Case: How Unilever uses AI in high-volume hiringDon't miss your chance to design a candidate experience that impresses, converts, and retains top talent. Enrol now and build a hiring process your candidates - and your hiring team - will love.
