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所在平台: Udemy |
课程主页: https://www.udemy.com/course/designing-business-models/
课程评论：没有评论
**课程名称：** 设计商业模式 (Designing Business Models) **课程概述：** 本课程旨在教授学员如何系统性地设计并优化商业模式，以应对不断变化的商业环境。课程以自2010年以来广受欢迎的商业模式画布（Business Model Canvas）为基础，深入探讨其应用。 **核心内容：** * **商业模式设计基础：** 课程将循序渐进地引导学员掌握商业模式设计的核心概念和流程。 * **财务与关键绩效指标（KPIs）整合：** 学员将学习如何将财务规划和关键绩效指标与商业模式相结合，确保模式的经济可行性。 * **商业环境分析：** 课程将教授如何进行商业环境分析（例如，SWOT分析），以理解外部因素对商业模式的影响。 * **提升商业模式质量：** 通过上述学习，学员将能构建出更具质量、完整性、严谨性和环境适应性的商业模式，从而有力支持客户和业务的进一步发展。 **目标学员：** 本课程适合以下人群： * **创业者：** 任何行业中希望开展新业务、创建新组织或在现有组织内开创新业务线的个人。 * **企业管理者：** 需要进行业务模式重塑、转型或革新的现有企业管理者。 **课程价值：** 本课程提供的不只是一个基础的商业模式画布模板，而是通过系统化的方法，帮助学员构建出更优质、更具竞争力的商业模式，为未来的业务发展奠定坚实基础。
Since its publication in 2010, the Business Model Canvas has become a popular tool among people responsible for designing future enterprises of all sizes. It is attractive because it condenses years of business school and management consulting practice into a single page, effectively democratizing much of the traditional strategy theory in the process. And it is also freely accessible, that is, a quick internet search will provide you with access to a template, along with some background information on the basic concepts and process to populate the template. However, I would suggest that the success of your future enterprise needs and deserves more than this basic content. Accordingly, the course leads you through business model design fundamentals in a step-by-step manner, and then builds on this basis by linking Finances and Key Performance Indicators (KPIs), as well as an analysis of the business environment (sc. SWOT analysis). A Business Model which is a product from this process is bound to possess better levels of quality, integrity, rigour and business environment awareness, which will provide a superior basis for your subsequent customer and business development efforts. This course is ideal for people from any industry wanting to start a new business venture, either by building a new organization, or building a new line of business within the context of an existing organization. It is also essential learning for those having to renovate or transform the value creation recipe of an existing business.
