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所在平台: Udemy |
课程主页: https://www.udemy.com/course/design-thinking-masterclass-bootcamp-business-hypothesis/
课程评论：没有评论
课程名称：设计思维大师班训练营 - 知道您的业务 课程概述： 在这个课程中，您将成为设计思维的实践者，学习如何应用设计思维大师工具包中的商业假设映射。课程分为几个主要步骤： 第一步：创造和理解任何业务的长期动机，构建和维护设计愿景。 第二步：从设计愿景中推导出具体可实现的商业目标。 第三步：列出项目利益相关者，包括内部和外部，优先考虑对商业目标影响最大的关注者。 第四步：创建设计原型，将模糊定义的利益相关者转化为可想象的角色，并进行招募。 第五步：结合商业目标与设计原型，创建详细的商业假设图，评估服务或产品的当前经验水平。 课程时长为三小时，包含丰富的知识内容，提供五个沉浸式画布以及86张美观的角色卡片，以便您快速创建有意义的用户体验原型。课程还将提供可下载的资源，供您在日常项目中使用。 本课程将带您深入了解商业假设映射的方方面面，这也是市场上唯一一个既展示高层次流程又详细讲解每一步的课程。您将在课程中参与实际的商业案例，通过我们的工具共同创建“99 grit 设计师学院”，帮助您全面理解设计思维工具的应用。 您将学习到如何应对任何设计思维商业假设挑战、掌握五种完全整合的方法，了解整个设计思维流程的运作方式，以便您能够使用已知的方法或创建新的有趣的方法。 课程由安迪·沃伊纳罗夫斯基（Andy Woynarowski）讲授，他是欧洲设计领域的颠覆者，结合艺术与设计思维和经验设计的专业知识，帮助学员理解设计思维的运作原理，并通过因果关系的方法讲解每个步骤如何为下一步创造价值。 如果您曾因没有意义的全日工作坊而感到时间和资源的浪费，这个课程将集中注意力解决这个问题。课程所展示的商业假设映射流程涵盖了从设计愿景到详细商业假设图的所有方面，是改变设计影响力的首个尝试。安迪曾担任德勤数字服务设计能力的负责人，目前是99grit创意机构的首席执行官，专注于融合用户体验设计、数字战略、设计思维和概念艺术，创造有形的设计影响力。
BECOME the DESIGN THINKING PRACTITIONERThe first step in the practical application of the Design Thinking Masterclass Toolkit - Business Hypothesis MappingSTEP 1Creating and understanding a long term motivation of any business - Creating and maintaining the Design VisionSTEP 2Deriving real tangible Business Goals out of the Design Vision making it something possible to achieveSTEP 3Creating and prioritising a list of project stakeholders both Internal and External that have the biggest impact on the Business GoalSTEP 4Design Archetype Creation - turning any vaguely defined stakeholder and turning it into something you can imagine and what's more important - RecruitSTEP 5Combining the Business Goal and the Archetype and creating a detailed Business Hypothesis Map assessing the current level of experience in any service or product.3 hours of knowledge packed content!5 immersive canvases fully integrated in the User Experience Strategy Process - available for you to download and use everyday!86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!Resources - canvases and the Profiling Card Deck for you to download and use on your projects daily!In this course you'll learn everything there is to know about Business Hypothesis Mapping. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this Design Thinking Masterclass Bootcamp course you'll get to work on an actual business case example - we'll be using our own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the Design Thinking tools work - we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You'll learn how to apply and break down the first step in the Design Thinking Process namely Business Hypothesis Mapping. We'll start of with the creation of the Design vision, followed by the Business Goals derived from that vision which in turn allow us to finally be able to list out relevant stakeholders internally and externally. Afterwards we go deep into creating the Design Archetype out of the Key Stakeholder followed bu the Creating of the Business Hypothesis Map combining the Business Goal as well as the Archetype in one tool. In this design thinking course you will learn:how to tackle any Design Thinking Business Hypothesis challenge that has been presented to you5 methods that are fully integrated creating this unique Business Hypothesis Mapping Processhow the entire Design Thinking Process works so that you can use any methods you might already know or even create you own exciting methodsThe course is taught by Andy Woynarowski - a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert - he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology - every Design Thinking process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn't lead to anything meaningful and lacked purpose - this Design Thinking Masterclass Bootcamp course will cover this exact aspect with diligence and focus. The presented Business Hypothesis Mapping process is the only one that covers all aspects starting with Design vision leading all the way to the detailed Business Hypothesis Map. If you're fed up with lack of design impact or think that it's just about glueing post-it notes to the wall - this Design Thinking Masterclass Bootcamp course is the first one that changes this approach.Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit - a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he's built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.
