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所在平台: Udemy |
课程主页: https://www.udemy.com/course/design-thinking-innovation-strategy-for-business-people-jeannie-chan/
课程评论：没有评论
课程名称：设计思维导论：商业创新策略 概述：设计思维可能是一个相对较新的概念，但实际上它已经存在很长时间。你周围的一切都经过设计——你坐的椅子、你看的设备、街角的杂货店、停在门口的汽车，所有这些都是为了让你感到满意。通常，这种设计会转化为更强的定价能力和更高的利润。你想要更高的利润吗？如果是的话，你需要了解这门课程。本课程将教你如何像设计师一样思考，以及如何设计一个能够令消费者满意的体验。 这门课程并不是为设计师准备的，因为他们已经知道如何进行设计思维并以此为职业。相反，这门课程是为商业人士量身定制的。课程的重点不在于设计过程，而在于你开始设计之前需要做的事情。作为商业人士，我们没有时间依赖他人告诉我们需要设计什么或重新构想什么，我们必须独立找出业务问题。本课程旨在帮助你做到这一点。 此外，这门课程并不想取代设计师。虽然本课程会教授设计过程，但设计领域有许多专业人士。因此，增加团队中的人才总是一个好主意（视预算而定）。这门课程的目标是激发你的创造力！除了教授过程，本课程还充满了真实的案例研究，以提供灵感和示例。你或许会发现自己不仅仅是一个商业人士，还有一个内在的设计师，可能会发现一个全新的市场，为你的业务创造新的机会。或者，你可能会想出下一个不可或缺的产品，从而显著提升你的盈利能力。 你准备好迎接挑战了吗？你准备好发掘内心的创造天才了吗？
Design thinking may be a relatively new concept, but it has actually been around for a very long time. Everything around you has been designed. The chair you're sitting on. The device you're looking at. The grocery store around the corner, the car that's parked out front, everything has been designed. Everything has been designed in an attempt to delight you. Often, that translates to higher pricing power and higher profits.You do want higher profits, right?If so, you need to check out this course. This course teaches you how to think like a designer, and how to design an experience that will delight your consumers.This course is not intended for designers. They already know how to think like a designer - they're making a career out of it. This course is designed for business people. This course doesn't start at the design process - this course has a strong emphasis on what happens before you start designing. As business people, we know that we do not have the luxury to have someone else tell us what needs designing, what needs to be re-imagined. We have to come up with the business problem all on our own! This course aims to help you do exactly that.This course also is not intended to replace designers. While this course will teach you the design process, there are professionals out there who specialize in design. No man is an island. Adding talent to your team is always a good idea (budget permitting).What this course will do is to get your creative juices flowing! Besides teaching you the process, this course is also filled with real-world case studies to serve as inspirations and examples. And perhaps you'll discover that you're not just a business person, but there is an inner-designer within you! And you may find a whole new market that creates new opportunities for your business. Or you may come up with the next can't-do-without product that would significantly add to your bottom line.Are you up for the challenge? Are you ready to bring out the creative genius in you?
