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所在平台: Udemy |
课程主页: https://www.udemy.com/course/design-thinking-for-the-employee-experience-crash-course/
课程评论：没有评论
**课程名称：** 员工体验设计思维速成班 **课程概述：** 本课程旨在教授学员如何运用设计思维这一以人为本的框架，系统性地提升员工体验。课程强调，许多组织将设计思维应用于改善客户体验，却忽视了将其转向内部，以优化员工体验。然而，员工体验对组织的文化、生产力、员工保留率和最终盈利能力有着深远影响。 课程指出，当前许多员工对工作文化缺乏认同感，组织常采用表面的福利措施（如周五啤酒、乒乓球桌）来提升员工体验，但员工敬业度并未显著改善。本课程将引导学员学习如何打造令人称羡的组织文化，降低员工流失率，提高生产力和员工满意度。 课程通过实例说明，高度重视员工体验的组织在各类知名榜单上表现更为突出（如Glassdoor最佳工作场所、福布斯世界最具创新力公司、LinkedIn北美最受欢迎雇主）。 **课程内容亮点：** * **设计思维入门：** 了解什么是设计思维及其益处。 * **员工体验与客户体验的区别：** 探究设计思维在员工体验应用与客户体验应用之间的差异。 * **设计思维的常见误区：** 识别组织在应用设计思维过程中容易犯的错误。 * **五步设计思维流程：** 掌握设计思维的关键步骤。 * **适用场景分析：** 理解何时应用设计思维，何时不适用。 * **获取支持：** 学习如何推动设计思维在员工体验方面的应用。 **课程价值：** 本课程将帮助学员掌握先进的方法论，从而构建极具吸引力的员工体验，使组织在竞争中脱颖而出。课程内容基于以下统计数据： * 高度重视员工体验的组织，在Glassdoor“最佳工作场所”榜单上出现的几率是其他组织的11.5倍。 * 在其他知名榜单上，如福布斯“世界最具创新力公司”和LinkedIn“北美最受欢迎雇主”，其出现的几率也显著高于平均水平。 * 将设计思维应用于人力资源项目的组织，其价值输出是同行的近五倍。 * 71%的组织报告设计思维提升了团队层面的工作文化。 * 过去十年，设计驱动型组织的表现超越了S&P 500指数228%。
Do you want to learn how to create a strong employee experience through a time-backed framework?The Design Thinking process takes a human-centered approach to identify user pain points and problems to create better solutions. While many organizations will use design thinking to improve the user experience for their customers, few turn the process inward to improve their employee experience.The employee experience impacts everything about your organization - from the culture, productivity, retention, and bottom line.Yet around 64% of employees feel they do NOT have a strong work culture.Many organizations with good intentions try trivial ways to boost the employee experience like beer Fridays or ping-pong tables. While these can help, employee engagement rates haven't changed over the last several years.Imagine if you were to create an employee experience that lead to:A culture that other organizations were envious of.Lower retention.Higher productivity and employee satisfaction.Organizations that most heavily invested in the employee experience were 11.5 times as often in Glassdoor's Best Places to Work, 2.1 times as often in Forbes's list of the World's Most Innovative Companies, 4.4 times as often in LinkedIn's list of North America's Most In-Demand Employers.Design thinking can be used to help improve your employee experience.How organizations have benefited from design thinking:Organizations where HR delivers the highest levels of value are almost five times more likely to be using design thinking in their programs than their peers.71% of organizations report design thinking has improved their working culture on a team level.Over the past ten years, design-driven organizations have outperformed the S & P 500 Index by 228%.Introducing The Design Thinking for Employee Experience Mini Crash-Course!Learn how to create a stellar employee experience through the design thinking process to create an employee experience that other organizations will be jealous of. Here is What You Will Learn:What is design thinking?The benefits of design thinking.How design thinking for the employee experience differs from the customer experience.What most organizations get wrong about the design thinking process.The five step process to design thinking.Understanding when and when not to make use of design thinking. Getting buy-in for design thinking for the employee experience.
