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所在平台: Udemy |
课程主页: https://www.udemy.com/course/design-thinking-a-hands-on-course-on-innovation/
课程评论：没有评论
课程名称：《设计思维 - 一门关于创新的实践课程》 课程概述： 你是否曾想过，为什么某些产品对我们的生活如此重要？有些产品或服务能够在我们甚至没有表达需求之前，就能解决我们的问题。这些“令人惊艳”的产品都有一个共同的特征——设计思维。该课程提供了一种实践导向的设计思维方法，旨在帮助你理解这一流行且有效的创新方法。 在本课程中，你将学习： - 好设计的含义 - 设计思维应用于的产品和行业 - 产品设计挑战 - 五阶段设计思维流程 - 实际操作设计思维 关于设计思维： 设计思维是一种以客户为中心的创新框架，核心在于解决客户在使用产品时面临的关键问题。这种方法在满足潜在需求方面非常成功，进而创造出令人难忘的客户体验。潜在需求之所以重要，是因为这些需求往往不会被用户直接提及。通过本课程的框架，你将能够发现这些潜在需求，并提升客户体验。 设计思维在各行各业中都有广泛的应用，我们将探讨这一方法如何改变客户与产品的互动方式，使其不断回购。 产品设计挑战： 我们还将重点讨论产品设计挑战。每个产品或服务都必须满足三个挑战才能取得成功：首先，我们需要确保有足够多的人面临我们想要解决的问题；其次，我们要评估如何使解决方案可行，以及如何击败竞争产品；最后，我们要确认在市场引入我们的创新时，有良好的投资回报率。我们将逐一探讨应对每个挑战所需回答的问题。 五阶段设计思维过程： 我们将深入探讨五阶段设计思维过程，并详细讨论每个阶段。这些阶段将引导你理解客户的行为以及他们使用产品时的情感体验。接着，我们将明确目标，覆盖产品必须满足的潜在需求。创造多种解决方案的过程将是非常有趣的，随后我们还将涉及实施阶段，不仅仅停留在构想上，还要付诸实践。我们会采取严格的标准来开发原型，并最终进行测试，讨论何时发布产品。 我的课程方法强调实际操作，即你将解决一个问题，并运用设计思维方法创新解决方案。完成本课程后，你将能够直接在项目中运用所学原则。 目标受众： - 任何希望推出新产品和服务的人 - 任何希望参与创新项目的人
Ever wonder why certain products are so integral to our lives? Some products or services really resonate with us.They seem to solve our problem before we have even expressed them. A common theme to products that WOW us is Design Thinking. This course is a hands-on approach to Design Thinking, a popular and effective Innovation approach. In this course, you will learn the following: What good design impliesProducts and industries where Design Thinking has been usedProduct Design ChallengesFive Stage Design Thinking ProcessGetting hands-on with Design Thinking About Design Thinking Design Thinking is a customer-centric innovation framework. At the heart of it is a strong drive to solve key problems faced by the customer when using products. The approach is very successful in addressing latent needs, which results in an unforgettable customer experience. What makes the latent needs so critical is that such needs are often not mentioned by the users of products. The framework we'll cover in this course will set you on the path to uncover latent needs and set you on a path of a successful customer experience. Design Thinking has been used for many users in every industry you can imagine. We'll cover the wide portfolio of products where this approach has been used to innovate. Most importantly, it transform how customers interact with products and keep coming back over and over again. Product design challenges We'll also spend a fair amount of time on the product design challenges. These are three challenges that every product or service must meet to ensure that it will be successful. First we want to ensure that there are enough people who are facing the problem we want to solve. Second, we want to evaluate how our solution can be enabled and how we can beat any competing products. Finally, we want to confirm that there is a good financial return on investment for our fantabulous introduction in the market. We'll go through the questions you need to answer when facing each challenge. Five stage Design Thinking Process We'll delve into the five stage Design Thinking process discussing each stage in detail. These will walk you through understanding customer behavior with products and how to extract their emotional experiences when using it. Then we will define a target that will cover the latent needs that our product has to address. The fun is in knowing how to generate as many solutions as possible to solve our problem. Next comes the implementation - we don't just leave ideas, we want put them into practice. We will follow a strict criteria for developing prototypes. Finally, we test it and discuss when to release the product. My approach to this program is that it must be hands-on i.e. You will be solving a problem to innovate to a solution using the Design Thinking approach. I guarantee that once you complete this course, you will be able to directly apply the principles for your projects. Who is the target audience? Anyone who wants to introduce new products and servicesAnyone who wants to work on innovation projects
