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所在平台: Udemy |
课程主页: https://www.udemy.com/course/design-a-beautifully-branded-shopify-store/
课程评论：没有评论
课程名称：Shopify 设计与品牌大师班 课程概述：本课程旨在教会学员如何专业地为他们的网站进行品牌设计，以展现出高端、机构设计的外观与感觉。通过本课程，您将学习如何将您的品牌和产品与竞争对手区分开来，从而有效提升访客转化为买家的能力。同时，本课程提供对 Shopify 这一电商平台的深入了解。 学习内容： - Shopify 的基础知识 - 如何选择和安装适合您商店的主题 - 支付、运输、税收和购物车设置 - 添加产品和创建产品系列 - 有效的品牌建设及产品差异化 - 最佳导航结构设计 - 摄影的不同方法 - 如何融入视频内容 - 产品描述的结构化 - 如何利用社会证明建立即时信誉 - 随着业务成长如何利用高级功能 - 何时需要为您的业务创建多个网站 - 使用 POS 系统扩展 Shopify - 进入其他渠道的扩展，例如批发、Google Shopping 等 关于讲师：Jeremy 在 SoYoung 的成功中发挥了重要作用，该品牌以创新的保温袋而闻名。作为电商的早期倡导者，Jeremy 从零开始建立了 SoYoung 的在线存在，并监督其成长为七位数的业务。他还是 Indie Brand Builder 平台的创始人，致力于为消费品企业家提供实用的见解，以帮助他们重新找回热情并自信前行。Jeremy 曾为多个知名品牌提供设计和数字营销服务，并与多家电商企业担任顾问。他还是《Indie Brand Builder》一书的作者，并创建了多门高评价的电商在线课程，经常受邀在行业会议上演讲。
Learn how to professionally brand your site to give it a premium, agency-designed look and feel Differentiate your brand and products from the competition to convert more visitors into buyersGet In-depth knowledge of Shopify as an e-commerce platform.What you'll learnAll the Shopify basicsHow to choose and install the right theme for your storePayment, shipping, tax, and cart settingsAdding products and creating collectionsPLUS how to effectively brand and differentiate your storeHow to best structure your navigationDifferent approaches to photographyHow to incorporate videoHow to structure product descriptionsHow to use social proof to build instant credibilityHow to leverage advanced features as your business growsWhy and when you might need multiple sites for your businessExtending Shopify with a POS systemExpanding into other channels including wholesale, google shopping, etc.About your instructor:Over the past 8 years, Jeremy has played an instrumental role in the success of SoYoung, the acclaimed brand of innovative, insulated bags. An early advocate for eCommerce, Jeremy built SoYoung's online presence from scratch and has overseen its growth into a seven-figure business.Jeremy Robinson is also the founder of the Indie Brand Builder platform, where consumer product entrepreneurs can get practical, actionable insights on how to best focus their time so that they can reconnect with their passion and move forward with confidence. The platform provides free resources, community support and premium training programs based on first-hand experience building a seven figure consumer products brand.Prior to SoYoung, Jeremy ran a design and digital marketing agency where he worked with leading brands such as Aeroplan, MacKenzie Investments, Franklin Templeton, InterContinental Hotels, University of Toronto and Jamieson Vitamins. He has also worked with numerous eCommerce businesses as a consultant. Jeremy is the author of the book Indie Brand Builder where he documents his experiences launching and running an eCommerce brand. He has created a number of highly rated online eCommerce courses and is frequently sought out as a speaker at industry conferences.
