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所在平台: Udemy |
课程主页: https://www.udemy.com/course/degree-in-cpg-how-to-start-scale-a-product-based-business/
课程评论：没有评论
课程名称：如何启动和扩大电子商务业务 课程概述： “消费品学位”是一门全面的课程，旨在引导学生逐步（包括大大小小的步骤）了解如何创建和推出消费品（CPG）业务。本课程没有遗漏任何细节。所有信息均来源于我们自身推动CPG业务和帮助他人成功的经验。课程分为四个模块，每个模块包含8到12个章节，深入讲解各种信息、技巧和策略。课程还提供音频、视频以深入探讨重要主题，并提供可下载的清单、工作表和模板，进一步引导学生学习。通过“消费品学位”，学生可以节省时间和金钱，快速掌握电子商务知识。我们的学生报告称，他们通过扫码课程节省了超过30小时和30,000美元以上的成本。获取正确的信息和工具，建立繁荣的基于产品的电子商务业务，避免大量的研究和昂贵的错误。 模块一：策略、设计与生产 - 创建引人注目的、创新的高质量消费品 - 业务准备 - 行业术语 - 采购/制造 - 标签设计 - 包装设计 - 品牌塑造 - 使命、愿景与价值观 - 产品定价 - 利润率 - 目标与预测 模块二：在线启动产品 - 设置电子商务网站和社交媒体渠道，开启业务 - 网站基础知识 - 建立网站 - 条款与条件 - 客户旅程 - 社交媒体 - 数字货架 - 产品发售/开幕式 - 销售产品 - 建立邮件列表 - 在亚马逊上销售 - 建立社区 模块三：建立市场影响力 - 通过市场营销、广告和合作伙伴关系扩大影响力 - 客户服务 - 市场营销 - 谷歌广告 - 联盟营销 - 用户评价与推荐 - 网络协作与合作伙伴关系 - 公关与媒体传播 模块四：业务增长与扩展 - 建立忠诚的客户群后，制定战略规划 - 批发与分销 - 第三方物流（3PL） - 销售与促销策略 - 订阅模式 - 扩大团队 - 引入投资者 - 实体店销售 - 加速器计划 - 庆祝成功 - 代理与项目 加赠材料：课程还包括额外的Bonus材料，帮助学生更好地应用所学知识。
Degree in CPG is an all encompassing course designed to walk you through every step (big and small) on starting and launching a CPG business. There is not one detail left out. All of this is information has been gathered through the trial and errors of starting our own CPG businesses and helping others do the same. Degree in CPG is segmented into 4 modules and each module contains 8-12 chapters. Each chapter covers in depth information, tips, and strategies. The course also offers audio with each lesson, video to dive even deeper on important topics, and downloadable checklists, worksheets, and templates to guide students even further.Degree in CPG saves you time and money, making this the fast-track to understanding e-commerce. Our students have reported saving more than 30 hours and $30,000+ with our road-tested ecourse. Build a thriving product-based ecomm business with access to the right information and tools. Avoid hours of research & costly mistakes.Module One:Strategy, Design & ProductionCreate a buzzworthy, innovative & high-quality consumer product.Are you ready?Setting up your businessTerminologySourcing/ManufacturingLabelingPackaging DesignCustomerBrandingMission, Vision & ValuesProduct PricingProfit MarginTargets & ProjectionsModule Two:Launch Your Product OnlineSet up your e-commerce site & social media channels and open the doors.Website BasicsBuilding Your WebsiteTerms & ConditionsCustomer JourneySocial MediaDigital ShelfLaunch/Ribbon-CuttingSelling Your ProductGrowing Your Email ListSelling on AmazonBuilding a CommunityModule Three:Establish Your Market PresenceExpand your reach through marketing, advertising & partnerships.Customer ServiceMarketingGoogle AdsAffiliate MarketingTestimonials/ReviewsNetworkingCollabs & PartnershipsPublic Relations & PressModule Four:Grow & Expand Your BusinessYou've built a loyal following. Now, get strategic about where you're headed next.Wholesale & Distribution3PLSales & Promo StrategiesSubscriptionsGrowing Your TeamBringing on InvestorsBrick & Mortar SalesAccelerator ProgramsCelebrating Your WinsAgencies & Programs+ BONUS MATERIALS
