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所在平台: Udemy |
课程主页: https://www.udemy.com/course/dax-power-bi-customer-and-sales-analysis-deep-dive/
课程评论：没有评论
Coursera 课程“DAX / Power BI - 客户与销售分析深度解析”旨在教授学员如何利用 Power BI 和 DAX 进行全面的销售和客户分析。 课程将涵盖销售分析的关键方面，包括： * **销售业绩报告**：详细展示业务的销售绩效、客户数据、收入、利润及利润率。 * **趋势检测**：通过历史和当前指标，识别产品和销售活动的优势与劣势，发现新兴趋势。 * **数据驱动决策**：帮助管理层基于数据而非猜测做出重要业务决策，了解盈利客户、推广需求以及产品生命周期。 * **绩效改进**：通过客户和销售报告，精准定位薄弱环节，制定有效的改进措施以提升销售、收入和利润。 课程将重点介绍并指导学员实践 **2023 年 Power BI 及 DAX 的各项销售和客户分析方法**，具体包括： * 销售趋势分析 * 销售绩效分析 * 预测性销售分析 * 产品销售分析 * 客户流失（留存）分析 * 聚类分析 * 队列分析 * 细分分析 * 帕累托分析 学员将有机会学习并执行上述所有分析类型，并在课程结束时完成一个实践项目。
Power BI and DAX provide some impressive capabilities which allows us to perform many types of sales / purchase analysis and customer analysis. We will see much of that in this course.Basically, a sales analysis is a detailed report, or set of reports, that shows a business's sales performance, as well as customer data and generated revenue, profits, and profit margins. The report defines the strengths and weaknesses of products and sales efforts by referencing historical and current metrics to detect emerging trends that are most relevant to a company.Sales and customer analysis provides critical values from which analysts can make important business decisions. This enables management to make data-driven decisions rather than relying on guesswork. With insights into various sales channels, companies can discover where their most-profitable customers lie, where additional promotions are needed, and which products need quicker turnover or retirement.A suite of customer and sales reports gives businesses the ability to pinpoint performance weaknesses and make effective improvements to promote sales, revenue, and profits.There are at many types of customers, sales, and purchase analysis methods. Power BI and DAX have the breadth and depth of functionality to allow us to perform analysis such as:· Sales Trend Analysis· Sales Performance Analysis· Predictive Sales Analysis· Product Sales Analysis· Customer churn (retention)· Cluster Analysis· Cohort Analysis· Segmentation Analysis· Pareto AnalysisIn this course you will learn how to perform all of these types of analyses and much more. And you will get to work on a fun project at the end of the course.
