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所在平台: Udemy |
课程主页: https://www.udemy.com/course/databases-the-heart-of-fundraising/
课程评论：没有评论
Coursera 课程总结：非营利组织的数据库营销与募款 本课程强调数据库在非营利组织生存和发展中的关键作用，无论规模大小，完善的数据库都是其“生命线”。金融可持续的非营利组织必然拥有更新、组织良好、经过细分的用户数据库，而那些举步维艰的组织则往往缺乏或拥有无效的数据库。 课程分为三个部分： * **第一部分：数据库基础** * 探讨为何需要数据库。 * 确定数据库应包含的人群。 * 介绍如何寻找和拓展联系人。 * 教授如何在电脑和手机上设置数据库。 * **第二部分：数据库的应用** * 深入讲解数据库的实际运用。 * 涵盖邮件合并（mail merge）的技术操作。 * 指导如何设置和使用自动化电子邮件系统。 * 强调超越Excel局限性的必要性。 * **第三部分：数据库的沟通** * 聚焦如何与数据库中的支持者进行有效沟通。 * 讨论沟通的内容、方式以及最重要的注意事项。 * 教授如何通过数据库与Microsoft Outlook集成，实现个性化的批量邮件和月度通讯。 * 提供有关使用自动化电子邮件系统的详细指导。 本课程特别侧重于在非营利组织的募款和营销策略中运用数据库，将其视为最强大的工具。课程包含8个短视频，帮助学员巩固Microsoft Excel技能，从而增强运用数据库提升募款和营销策略的信心和能力。课程内容实用，易于理解，旨在帮助学员立即实践。
No organisation or business can survive without a proper database - it is the lifeblood of your organisation! This is as true for a non-profit organisation as it is for a big corporate company. Databases are the secret to your fundraising success. Show me ANY financially sustainable non-profit organisation and I can guarantee you that they have an updated, organised, segmented database.On the other hand, show me a charity organisation constantly battling to keep their doors open, and I can guarantee you that it either does NOT have a database, or it's too small to have any impact.In Part 1 of this program, I will talk about Why we need a database, who needs to be included and where to find people to include in your contacts. I will also talk about setting up your database on a computer as well as a mobile phone.Part 2 of the program will be all about USING your databases. We will get a bit technical there, as I will look at how to do a mail merge and how to set up and use an automated email system. At this point, you cannot work only in Excel anymore.Part 3 of the program is equally important as we will focus on COMMUNICATING to your databases. What will you say? How will you say it, and what is the most crucial thing to remember when communicating to your supporters? This program focuses on using a database in the Fundraising and Marketing strategy of a non-profit organisation specifically. I will show you that a database is your most powerful tool. You will learn how to personalise your mass emails and monthly newsletter by merging your database with MS Outlook. We will also look into the details of using an automated email system. To help you, even more, there are 8 short videos to ensure you brush up on your MS Excel skills! You will gain confidence and skills to use a database effectively to enhance your Fundraising and Marketing strategy. The training is practical and explained so that you can apply it TODAY!
