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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-visualization-storytelling/
课程评论：没有评论
课程名称：数据可视化与讲故事 课程概述：本课程根植于统计学、广告和数据科学的基础，旨在帮助医学、工程和商业等领域的从业者使用“数据可视化”（DataViz）来探索、理解和说服他人。通过该课程，您将能够更好地理解数据，向受众清晰地展示发现的证据，并讲述引人入胜的故事。课程基于广受欢迎的同名亚马逊畅销书，已在芬兰、巴塞罗那、美国、韩国、加拿大和中东的大学和商学院中使用，并在Halliburton TX、Agilent、Orange和PropertyFinder等公司的高管培训中应用。完成此课程后，您将能够将数据转化为有价值的知识，学习如何可视化性别平等、包容、太阳能和偏见等迷人主题。 您将了解图表中叙事的作用，视觉叙事的基础，以及数据、信息和知识之间的关系。作者们汇集了数据科学、设计思维和战略的概念，引导学生踏上一段旅程，最终达到卓越的视觉故事讲述。无论您是MBA候选人、讲师、战略顾问还是创业者，本课程都将讲解构建有说服力的图形的视觉基础。课程采用一系列苏格拉底式的练习设计，适合使用Excel、SPSS或Tableau的人士，且不需要任何特定的数据或数学技能。 主要成果： 1. 确定叙事在图表中的角色 2. 将数据转化为信息 3. 通过框架链接综合知识 4. 应用视觉思维工具进行决策 5. 选择视觉传播技术以影响他人 学生反馈：“我在阅读这本书，感觉非常棒！”——马里西奥·扎诺蒂（Mauricio Zanotti），“我热爱可视化，喜欢讲述故事。”——阿古斯丁·布莱克（Agustin Blacker），“非常感谢您通过这本书所做的贡献。”——罗莎·维拉斯奎兹（Rosa Velasques）。“一次令人开眼界的体验。”——本杰明·琼（Benjamin Jon），威尔士。“用经典修辞创造知识的整体方法。”——比尔吉塔·埃德伯格（Birgitta Edberg）。 关于作者：何塞·贝伦盖雷斯（Jose Berengueres）来自巴塞罗那，拥有东京工业大学机器人学博士学位。自2011年起在阿联酋大学工作，教授设计思维和信息技术伦理，同时指导初创公司。他也是Kaggle大师。 附加资料：报名参加此次课程后，您将免费获得以下英文或西班牙文书籍： - 贝伦盖雷斯，J. (2019). 数据可视化与讲故事入门：数据科学家的指南。 - 贝伦盖雷斯，J. (2020). 数据可视化与讲故事。 参考书目（不包括在课程中）： - 史蒂芬·费尤（Stephen Few），《现在你看到了它》，2009年 - 史蒂芬·费尤（Stephen Few），《给我看数字》，2012年 - 科尔·纽萨默伯（Cole Nussbaumer Knafllic），《用数据讲故事》，2015年 - 斯科特·贝里纳托（Scott Berinato），《好图表》（HBR），2016年 - 南希·杜阿特（Nancy Duarte），《数据故事》，2019年 - 克劳斯·维尔克（Clause Wilke），《数据可视化基础：制作信息丰富且引人注目的图形入门》，2019年 - 科尔·纽萨默伯（Cole Nussbaumer Knafllic），《用数据讲故事工作手册》，2020年
With its foundations rooted in statistics, advertisement, and data science, practitioners in medical, engineering, and business use "DataViz" to explore, understand and convince with data. This course shows you how to better understand your data, present clear evidence of your findings to your audience, and tell an engaging story. Based on the acclaimed textbook eponymous Amazon Bestseller[1], parts of this courseware have been used in universities and biz schools in Finland, Barcelona, USA, Korea, Canada, and the Middle East; and in executive training of companies like Halliburton TX, Agilent, Orange, and PropertyFinder, after this course, you are expected to be able to transform data into not just information, but valuable knowledge. You will learn by example how to visualize the fascinating topics of gender equality, inclusion, solar energy and bias. You will also learn, What is the role of a narrative in a graphic; The foundations of visual narratives and what is the relationship between data, information, and knowledge. The authors (a Kaggle master, a Bloomberg ex bureau chief, and a psychology professor) bring together concepts of Data Science, Design Thinking, and Strategy to take the student on a journey where the destination is nothing less than great visual storytelling. You might be an MBA candidate, an instructor, a strategy consultant or an entrepreneur, this course explains the visual fundamentals for building graphics that convince decisively. Designed as a series of Socratic exercises, this book is for you if you work with Excel, SPSS, or Tableau; no data skills or special math skills are required.Main Outcomes1. Identify the role of a narrative in a chart2. Transform data into information3. Synthesize knowledge by linking frameworks4. Apply visual thinking tools for decision making5. Select visual communication techniques to persuadePraise from previous students"I was going through the book and it looks great!" - Mauricio Zanotti - Director ONG La ruta Solar"Here in Argentina the community in data science is really growing, and I love visualizations and find the way to tell the story." - Agustin Blacker"Along with greeting and thanking you for such a good contribution delivered through the book I am reading (now in its translated version)." - Rosa Velasques"An eye-opener" - Benjamin Jon, Wales."A holistic approach to how to create knowledge with classic rhetoric." - Birgitta EdbergAbout the authorsJose Berengueres is from Barcelona and a doctor in robotics by TokyoTech. Since 2011 he works at the U.A.E University in the Emirates where he combines teaching design thinking and ethics in IT with mentoring startups. He is also a Kaggle master.Bibliography (extra materials included with this course)when you enroll in this course you will get a free copy in English or Spanish of the following books:Berengueres, J. (2019). Introduction to Data Visualization & Storytelling: A Guide For The Data Scientist.Berengueres, J. (2020). Visualización de Datos & Storytelling. (B. Covarrubias, Ed.)Reference books (not included in this course)Now you see it, Stephen Few, 2009Show me the numbers, Stephen Few, 2012Storytelling with Data, Cole Nussbaumer Knafflic, 2015Good Charts (HBR), Scott Berinato, 2016DataStory, Nancy Duarte,2019Fundamentals of Data Visualization: A Primer on Making Informative and Compelling Figures, Clause Wilke,2019Storytelling with Data workbook, Cole Nussbaumer Knafflic, 2020
