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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-visualization-for-marketing-insights/
课程评论：没有评论
**课程名称：** 市场洞察数据可视化 **课程概述：** 本课程由拥有丰富教学经验的大学教授Larissa Perfeito主讲，旨在帮助学习者掌握为不同数据选择最合适图表类型的能力。课程将深入探讨各种图表（如柱状图、饼图、折线图、面积图等）的功能及其应用场景，并识别哪些图表可能导致观众困惑。此外，课程还将重点讲解数据叙事（storytelling），即如何从图表中提炼故事，以及提升数据呈现的说服力。 **课程特色：** * **实操导向：** 所有课程均配有教授Larissa点评的实践练习视频，并提供课堂使用的PDF材料。 * **仪表板构建：** 无需专业软件，利用现成模板快速高效地构建数据仪表板。 * **内容结构：** * **第一单元“关键点”：** 学习图表类型及其“Z”形阅读法。 * **第二单元“设计”：** 涵盖色彩、字体、图标和布局的应用。 * **第三单元“仪表板”：** 教授仪表板的构建与分析方法。 * **第四单元“教程”：** 老师将分步演示如何免费、无需软件地制作图表和仪表板。 **课程价值：** 这是一门充满活力、配图丰富、教学资料极具价值的课程，对于希望提升数据叙事能力的学习者来说，将大有裨益。
The course "Data Visualization for Marketing Insights" was developed by university professor Larissa Perfeito, who has been teaching since 2006.The course aims to identify the right type of graph for each data. For example, to demonstrate a company's profit over 5 years, is it better to use a bar graph or a pie chart? Or a line graph? Or an area graph? The professor defines the functions of each graph and puts their applicability into practice during the classes. She also demonstrates when graphs are not efficient, causing doubt in the viewer. She also addresses storytelling, that is, the story contained in each graph and the persuasion of those who will present the data.All classes have practical exercises, commented by professor Larissa, on video. And also, PDF pages that were used during the classes and are provided to the student.The course also aims to build dashboards - without the use of software, but rather using ready-made templates that facilitate and speed up the time of those who need to build panels with data.The "Data Visualization for Marketing Insights" course has four units. The first, called "Key Points", teaches the types of graphs and reading in Z. The second, "Design", covers colors, fonts, icons and layout. And the third, "Dashboards", teaches how to build and analyze dashboards. Finally, in the "Tutorial" unit, the teacher demonstrates step by step how to build graphs and dashboards, free of charge and without the use of software.This is a dynamic, well-illustrated course with valuable teaching material that will greatly help those who wish to learn about data storytelling.
