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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-storytelling-q/
课程评论：没有评论
课程名称：数据故事讲述 概述：近年来，科技的迅猛发展使得数据的采集和存储变得极为简单，正如“数据是新石油”所言，企业纷纷改变商业模式，新的数据平台公司相继成立，数据产品已成为我们日常生活的一部分。然而，有一点需要铭记：捕获和存储的数据如果未经过处理，将是浪费且无用的。上述变革的发生，正是因为数据被赋予了意义，转化为信息，并从中提取出洞见，进而推动更好的业务决策、改善运营或制定新战略。 该课程的重点是有效的数据交流的基本概念和最佳实践，这一过程融合了科学与艺术。课程旨在帮助学员讲述数据的故事，而不仅仅是展示数据。它主要为商业分析或数据科学领域的初学者设计，旨在快速学习如何有效地传达数据探索分析中发现的洞见，并为改善或转型各自的组织做出重要贡献。 课程内容简洁明了，旨在快速提升学员的数据故事讲述技能，且不依赖于特定的数据可视化平台或软件。尽管掌握某种平台或软件会在完成一些练习和案例研究时有所帮助，但对于本课程来说并不是必需的。如果学员对某个平台或软件不熟悉，可以选择传统的纸笔方式。这并不是说可视化平台或软件不重要，实际上，熟悉这些工具将有助于更高效地完成数据故事的呈现，特别是在处理越来越大数据量时。 然而，课程的首要目标是让学员学习数据故事讲述的关键原则，掌握某种可视化软件的过程可以在后续进行，因为成为某一工具的专家并不等同于成为优秀的数据沟通者或讲述者。科技无法理解数据背后的故事，作为沟通者和分析师，需要将其在合适的上下文中展现并可视化。 为实现以上目标，本课程包括多个以非技术性语言讲解的讲座，提供实际案例以便概念易于理解。同时，课程中穿插案例研究和练习，采用“边学边做”的教育理念，以增强学习效果。
The unprecedented evolution and progress of technology in the recent past decades has led to the ease of capture and surge of storage capacity for data for everyone. With the saying that ‘data is the new oil', we have witnessed organizations undergo transformation in their business models, new companies built on data platforms and the rise of various data products that has become part and parcel of our everyday life.In light of all these head spinning developments there is one truth that needs to be remembered: data captured and stored but not processed is wasteful and useless. All the developments mentioned above became possible because data was made sense of- that is it was turned to information upon which insights were generated which were in turn used to drive better business-decision making, improve business operations or to craft new business strategies.This course focuses on fundamental concepts and best practices for effective communication with data- something that sits between the crosshairs of science and art. It seeks to enable you to tell the story of your data and not just merely to show data. It is primarily designed for beginners in the field of business analytics or data science who quickly wants to learn how to effectively and efficiently communicate the insights they have discovered from a data exploratory analysis and be able to significantly contribute to the improvement or transformation of their respective organization.The course is deliberately designed to be succinct and straight forward as it seeks to develop your data storytelling skill in the quickest way possible and get you up to speed. Thus, it is unencumbered and agnostic of any visualization platform or software. Though know how of a certain platform or software will be a big help in doing some of the exercises and case study, it is unnecessary for this course. If you are not familiar with a platform or software, you can revert to the traditional way of pen and paper. This is not to say visualization platform or software are unimportant. In fact, know how on it will greatly help with completing your data story presentation and becomes more critical as you deal with increasing volumes and size of data and in finishing your story presentation in a shorter time. What is vital to begin with however is that you learn the key principles of data storytelling. Learning a certain visualization software or platform can subsequently follow because being an expert of one does not automatically make you a good data communicator or storyteller. Technology does not know the story of your data, it is your job as the communicator and analyst to bring it out contextually and show it visually. This course intends to familiarize you the process to do so.To achieve the goals mentioned, this course is composed of several lectures, in non-technical language, laced with actual examples so that the concepts can be easily understood and grasped. It is also interspersed with case study practices and exercises. The design is as such because we believe in the learning by doing educational approach and philosophy.
