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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-storytelling-communicating-data-insights-effectively/
课程评论：没有评论
课程名称：数据故事讲述：有效传达数据洞察 课程概述：欢迎参加由MTF管理、技术与金融学院开发的“数据故事讲述：有效传达数据洞察”课程。在这个数据泛滥的时代，单有数据是不够的。您的洞察是否被忽略？您的演示是否缺乏影响力？是时候将您的数据转化为引人入胜的叙事，让它们更易理解并影响决策。本课程旨在帮助您超越常规的图表和数据展示，真正与听众建立联系，使您的数据发挥重要作用。 您将学习： 1. 理解基础：解码上下文、了解您的受众，并运用视觉感知原则。 2. 设计影响力：选择合适的视觉元素、消除冗余杂乱、如同设计专家思考，以创建清晰有效的展示。 3. 精心编织叙事：引导关注点、掌握讲故事的元素，为您的数据故事结构化以实现最大影响。 您将获得的实用技能包括： - 理解受众并量身定制沟通方式 - 应用视觉感知原则进行有效设计 - 选择适当的视觉展示 - 消除杂乱，增强信息清晰度 - 聚焦关键洞察 - 创造有逻辑流的引人入胜的数据叙事 - 分析有效的数据故事 - 将洞察转化为可操作的建议 无论您是数据分析师、业务经理、研究者，还是需要展示数据的任何人，此课程将赋予您能够有效沟通的能力，影响决策，成为更出色的数据专业人士。立即报名，开始讲述能引起共鸣的数据故事吧！ 讲师简介：亚历克斯·阿莫罗索博士是一位经验丰富的专业人士，拥有丰富的学术和行业背景，专注于研究方法、战略制定以及产品开发。她在葡萄牙里斯本的社会科学与政治学院获得博士学位，现任教于瑞士苏黎世的EIMT，并在MTF学院负责产品开发领域的教学与研究。阿莫罗索博士致力于利用尖端方法推动全球商业世界的卓越。 在数据丰富的世界中，仅仅拥有数据是不够的，真正的力量在于清晰、有说服力和难忘地传达其洞察的能力。无论您的数据展示是否打动人心，或您是否难以将复杂分析转化为切实可行的建议，本课程将帮助您将原始数据转化为引人入胜的叙事，推动理解并影响决策。立即报名，开始您的数据故事之旅！
Welcome to course "Data Storytelling: Communicating Data Insights Effectively" by MTF InstituteIn data-saturated world, simply having data isn't enough. Are your insights getting lost? Do your presentations lack impact? It's time to transform your data into compelling narratives that drive understanding and influence decisions.We're thrilled to announce the launch of our new course, "Data Storytelling: Communicating Data Insights Effectively," developed by MTF Institute of Management, Technology and Finance and authored by the accomplished Dr. Alex Amoroso.This course is designed to equip you with the essential skills to move beyond just presenting charts and graphs and truly connect with your audience, making your data matter.What you'll learn:Understanding Your Foundation: Decoding context, understanding your audience, and leveraging principles of visual perception.Designing for Impact: Selecting the right visuals, eliminating clutter, and thinking like a design expert to create clear and effective displays.Crafting Your Narrative: Guiding attention, mastering storytelling elements, and structuring your data story for maximum impact.You'll gain practical skills to:Understand your audience and tailor communicationApply visual perception principles for effective designSelect appropriate visual displaysEliminate clutter and enhance clarityFocus attention on key insightsCraft compelling data narratives with logical flowAnalyze effective data storiesTranslate insights into actionable recommendationsWhether you're a data analyst, business manager, researcher, or anyone who needs to present data, this course will empower you to communicate with impact, influence decisions, and become a more effective data professional.Ready to make your data speak volumes?Enroll today and start telling data stories that resonate!Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.MTF is present in 216 countries and has been chosen by more than 775 000 students.Course Author:Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R & D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world. In data-rich world, simply having data isn't enough. The real power lies in your ability to communicate its insights clearly, persuasively, and memorably. Are your data presentations falling flat? Do your reports get ignored? Do you struggle to translate complex analysis into clear, actionable recommendations for your audience?This course, "Data Storytelling: Communicating Insights Effectively", will equip you with the essential skills to transform raw data into compelling narratives that drive understanding and influence decisions. You'll move beyond just presenting charts and graphs to truly connecting with your audience and making your data matter.We'll start by understanding the crucial foundation: decoding your audience, defining your objective, and planning your narrative structure using powerful techniques like the 3-Minute Story and storyboarding.Next, you'll dive into the principles of visual perception - learning how our brains process information and how to leverage Gestalt principles and pre-attentive attributes to design visuals that are not just aesthetically pleasing, but intuitively understandable. You'll learn how to select the right chart for your message, avoiding common pitfalls (yes, we'll talk about pie charts!), and design visuals that eliminate clutter and create a clear hierarchy of information.Finally, you'll master the art of crafting your data story. Learn how to guide your audience's attention to the key insights, engage their emotions, and structure your narrative with logical flow. We'll explore effective storytelling tactics, analyse successful examples, and develop strategies for gaining fresh perspectives on your own data.By the end of this course, you will be able to:Understand your audience and context to tailor your data communication.Apply principles of visual perception to design effective data visualisations.Select the most appropriate visual displays for different types of data and messages.Eliminate clutter and enhance the clarity and impact of your visual displays.Strategically use pre-attentive attributes to focus your audience's attention on key insights.Craft compelling narratives around your data using essential storytelling elements.Structure your data story with logical flow (horizontal and vertical logic).Analyse and learn from examples of effective data stories.Translate data insights into actionable recommendations for business outcomes.Whether you're a data analyst, business manager, researcher, or anyone who needs to present data, this course will empower you to communicate with impact, influence decisions, and become a more effective data professional. Enroll today and start telling data stories that resonate!
