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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-storytelling-art-to-science/
课程评论：没有评论
课程名称：数据讲故事 - 艺术与科学 课程概述：该大师班探讨了数据科学作为艺术与科学的结合，旨在将数据讲故事的艺术转化为易于实施的科学方法，特别关注企业受众。目标受众包括分析领导者、商业和数据专业人士以及学生。本课程将帮助学员理解如何根据不同的学习风格、受众和信息量身定制故事的最佳实践。课程强调使用多种接触点来有效传达信息，关注的是故事背后的过程，而非单纯的可视化工具，因为故事中隐藏的80%，“冰山一角”在于理解3C：角色、背景和冲突/挑战。 更好的故事讲述能力是当今的迫切需求。哈佛商业评论和《福布斯》均指出讲故事是数据科学家的核心技能，此观点进一步巩固了该课程的重要性。课程还将深入探讨视觉编码 – 可视化的语言，并将学习应用于选择最佳图表类型。最后，本课程将帮助学员发展三种创造戏剧性的黄金方法，从而增加利益相关者的黏性。学习方法包括通过案例研究、故事和概念进行学习，课程最后通过实施一个市场案例研究的仪表板进行总结。
"Data science is as much an art as science"...This masterclass delves into converting the art of data storytelling into scientific chunks that are easy to implement, keeping in mind the corporate audience.The intended audiences include Analytics leaders, business and data professionals as well as students.It will help understand best practices to tailor your story as per different learning styles, audience and message.There is focus on using multiple touchpoints to drive the message home. The focus will be on processes rather than visualization tool, since the hidden 80% of the ice-berg of any story is understanding the 3Cs - the characters, the context and the conflict/challenge!There is no doubt that better storytelling is the need of the hour. It is interesting how an HBR article on 'A Data Scientist's Real Job: Storytelling' and Forbes on 'Data Storytelling: The Essential Data Science Skill Everyone Needs' only strengthen the argument.This masterclass would also be delving into visual encoding - the language of visualization and applying the learnings to selection of optimal chart types.Finally this session will help develop the 3 golden ways to create drama and hence increase stickiness of our stakeholders.The methodology comprises learning through case studies, stories, and concepts. The masterclass ends with implementation of a dashboard for a marketing case study.
