|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-literacy-for-non-technical-managers/
课程评论：没有评论
课程名称：数据素养入门 课程概述：在当今商业环境中，了解如何处理数据已成为一项至关重要的技能。企业收集了大量数据，并期望员工能够利用这些数据来为决策提供依据，制定新策略、产品和业务流程。本课程旨在帮助学员掌握数据素养，前提是具备基本的数学技能（算术和一些代数基础）。 课程首先介绍推动数据素养需求的商业因素，接着将重点转向数据处理。学员将学习什么是数据，并回顾数据的特征，包括定量数据与定性数据的区别、数据类型及其测量水平。 课堂内容包括如何使用描述性统计分析数据以获取洞察力，例如比较多个零售店的销售表现。此外，课程还将探讨如何对不同选项的结果进行比较，例如确定哪种广告活动更有效。如果需要提前规划，确保足够的库存以满足未来需求，学员将学习如何利用现有数据进行更准确的预测。 分享数据分析结果也是课程的重要组成部分，课程将提供详细示例，展示如何收集数据支持观点，并有效呈现分析结果，以便他人理解和分享你的洞察。 数据是一种可以帮助你提升工作效果的资源，而数据素养为你提供了利用这一宝贵资源的工具。让我们开始数据处理之旅吧。
Understanding how to work with data is an increasingly important skill. Businesses collect huge volumes of data and they expect their workforce to be able to use that data to inform decision making and to justify new strategies, products, and business processes. Fortunately, if you have basic math skills (arithmetic and some exposure to algebra) then you have the skills needed to be data literate.This course starts by introducing you to the business factors that are driving the need for data literacy and then we'll turn our attention to working with data. We start at the beginning by defining data and reviewing characteristics of data, including the difference between quantitative data and qualitative data, types of data, and levels of measurement.You will learn how to analyze data to gain insights using descriptive statistics, such as comparing the sales performance of several retail stores. You will also see how to compare results of different options, such as determining which of two different advertising campaigns is more effective. If you need to plan ahead to ensure you have enough inventory to meet future demand, then you are making forecasts. In this course, you'll learn how to make more informed forecasts using data at your disposal.Of course, you will often need to share the results of your data analysis so this course includes a detailed example of how to collect data to support an idea and how to present the results of your findings so others can share in your insights.Data is a resource that can help you do your job better and data literacy gives you the tools to tap into that valuable resource. Let's get started working with data.
