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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-literacy-analytics/
课程评论：没有评论
课程名称：商业领袖的数据素养与商业分析 课程概述：数据不必让人感到不知所措。本课程旨在帮助您掌握基本的数据素养技能，运用数据决策框架和统计学知识，创造可行的商业洞察与展示。通过本课程，您将学会如何变得自信于数据驱动的决策过程，并在结束时能够制作简单、清晰且引人入胜的数据报告。 根据Qlik的最新调查，只有24%的人认为自己的数据技能足够。年轻群体这一比例更是只有21%。本课程旨在提供您所需的技能、工具和框架，让您成为数据素养者，提升数据驱动决策的能力。课程围绕数据素养的定义展开：即阅读、处理和沟通数据的能力。 课程分为几个主要模块： 1. **关键统计概念**：涵盖业务分析工具的基础概念，学习完每个概念后，您将有机会在一个比萨外卖业务的案例研究中应用所学，使用Excel或Google Sheets进行实践。 2. **商业分析**：结合学习如何解读和理解数据以及实际数据分析的经验。我们将讨论可应用于商业的概念，例如用概率进行投资决策。 3. **数据驱动决策**：这是课程最大的一个部分。通过案例研究，我们将学习数据驱动决策的流程和常见陷阱，您将能够识别论证中的偏见，区分有用的数据与误导性数据。 4. **与数据沟通**：学习如何有效地使用数据进行沟通。我们将讨论数据公共演讲的基本原则、创作可视化展示的技巧以及解决挑战的方法。掌握这三个支柱后，您将能够使用数据进行有趣而有效的演示。 数据革命已经对商业产生了深远影响，且这种趋势不会减缓。加入我们，成为这一激动人心的运动的一部分！
Data need not be overwhelming. With fundamental data literacy skills, I will help you use data decision-making frameworks and statistics to create actionable business insights and presentations. Instead of being stuck, this course will help you become confident about data-driven decision-making. And, I will show you how to make simple, clear, and compelling data presentations by the end.Do you feel confident in your ability to work with and analyze data? According to a recent survey by Business Intelligence tool Qlik, only 24% of people feel their data skills are up to par. The number drops to just 21% for younger people.The course is designed to give you the skills, tools, and framework you need to become data literate and improve your data-driven decision-making skills. It is structured around the definition of data literacy: the ability to read, work with, and communicate using data.In the Key Statistical Concepts section, we'll cover the most common concepts that form the foundation of analytics tools used in businesses. After learning each concept, you'll have the opportunity to apply what you've learned in a case study involving a pizza delivery business, using either Excel or Google Sheets.The Analytics for Business section combines learning how to read and understand data with hands-on experience analyzing data. We'll cover concepts and see how they can be applied to business, such as using probabilities for investment decisions.The largest section of the course is dedicated to data-driven decision-making. We'll learn the process and common pitfalls through case studies, and by the end of this section, you'll be able to identify biases in arguments and distinguish between useful and misleading data.Finally, in the Communicating with Data section, you'll learn how to effectively communicate using data. We'll cover the general principles of public speaking with data, creating visualizations, and addressing challenges. By mastering these three pillars, you'll be able to deliver engaging and effective presentations using data.The data revolution has already had a significant impact on businesses and it shows no signs of slowing down. Join me and become a part of this exciting movement!
