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所在平台: Udemy |
课程主页: https://www.udemy.com/course/data-driven-development-ab-testing-for-product-engineers/
课程评论：没有评论
**课程名称：** 数据驱动开发：产品工程师的A/B测试 **课程概述：** 本课程旨在教授产品工程师如何通过A/B测试来优化网站界面，以实现最佳的关键绩效指标（KPI）。课程将帮助学员掌握A/B测试的核心概念，并通过构建一个基础的A/B测试系统来实践。学员将学习如何分析数据以确定测试方向，以及在实际工作中应用的编码模式和最佳实践。通过掌握这些技术，工程师能够精准量化工作成果（甚至精确到美元），并提高网站流量的转化效率。本课程是为希望提升职业技能、实现职业进阶的开发人员量身定制的。 **核心内容（基于概述推断）：** * **A/B测试基础：** 什么是A/B测试，为何需要A/B测试，以及它如何帮助决策。 * **A/B测试系统构建：** 从零开始搭建一个简单的A/B测试工具。 * **数据分析与洞察：** 如何根据数据分析结果来选择需要进行A/B测试的元素和功能。 * **A/B测试实施：** 在实际开发流程中应用A/B测试的方法和流程。 * **编码模式与最佳实践：** 分享多年A/B测试系统工作经验总结出的高效编码技巧。 * **量化价值：** 如何通过A/B测试结果评估产品改动的经济效益。 * **风险降低与收益提升：** 如何在设计大胆调整的同时，通过A/B测试降低风险并最大化收益。 **目标受众：** 希望通过数据驱动方法提升产品表现、量化工作价值并寻求职业发展机会的产品开发工程师。
How do you know if your website's interface is leading to the best outcomes for your key performance metrics? What if you're leaving money on the table?By adding A/B testing to your development process, you can be absolutely sure that every element on the page is performing at its peak. With A/B testing you can have the freedom to take big swings at major design changes, without fear of hurting your key performance metrics. Lower your risk and increase your rewards by limiting your exposure through A/B testing. In this class you'll learn the foundations of A/B testing by building a basic system and using it to implement the real tests that I've had the biggest successes with over the years. Learn how we did the analysis that told us what to test all the way through the coding patterns and best practices that I've developed after years of working with these systems.Using the techniques you'll learn in this class, you'll be able to quantify the value of your work - down to a dollar level - and improve the efficiency of the traffic your site already has. For developers who are ready to take their career to the next level, this is the way to get there.
